MARCO CILENTI, FOUNDER OF TWO ROCKS BREWING CO., INTRODUCES THE BRAND, DETAILING THE QUALITIES THAT MAKE THEIR LOW ABV BEER A CUT ABOVE THE REST.
Please inform us the story of Two Rocks.
The philosophy of Two Rocks is go massive or go low.
The UK has an unimaginable beer scene. Whether or not that’s elevating basic types (Observe, Crimson Willow) or pushing the boundaries to breaking level (Tartarus, Northern Monk) we’re consuming broader when it comes to who brews our beer and the model they produce.
We felt that the breadth of selection in model didn’t carry by to beer power, the place the selection obtainable was circa 3.8% and above or dropping proper right down to one thing alcohol free.
Two Rocks is a 2.5% Pale Ale constructed to be your go low possibility for the instances to take a step down from one thing stronger, or when you’ve one eye on the following day.
When brewing Two Rocks, we use a course of known as “Dry Hopping”. Basically, this implies including extra hops to the brew as soon as it’s full, to soak (Dry Hop) within the tank.
It’s a standard practise amongst fashionable beers and provides it a giant bursting aroma, mushy, however full mouthfeel on the palette and clear tropical fruits, all of which you’d anticipate from a beer considerably greater in power.
Accessibility is tremendously necessary to us so we ensured Two Rocks is totally vegan and gluten free throughout keg and might proper from day one.
What units Two Rocks beer other than others; what are the qualities that make it a terrific selection for wet-led venues to serve?
Two Rocks’ power for a venue is its versatility and the rising class wherein it sits.
There was an explosion in Alcohol Free beer choices over the previous few years; nonetheless, many drinkers don’t see these as a authentic possibility, preferring to maneuver to a mushy drink, and even cease consuming altogether if managing their alcohol consumption.
Two Rocks appeals to those drinkers by fixing this downside. From the venues perspective, it permits them to commerce with the patron extra usually and for longer leading to incremental gross sales.
How does Two Rocks attraction to a spread of various friends and tastes?
The basic beer types have stood the take a look at of time and are actually (fairly rightly) having fun with a renaissance. In the present day’s beer drinker has a excessive appreciation for high quality, worth and above all excessive consistency.
All of us have totally different preferences, however should you respect high quality, you’ll all the time respect a basic executed properly.
Why would you encourage wet-led venues to inventory Two Rocks; how can this providing elevate the visitor expertise and profit the venue as an entire?
Providing prime quality selection, with real consideration for a buyer’s wants – be that dietary or life-style – reveals the client they’re valued.
Smaller class merchandise are by no means supposed to compete like for like with a venue’s high performers, however they do add worth to a buyer expertise.
Now we have a couple of venues that inform us new clients are available particularly for Two Rocks, which in fact we’re delighted to listen to.
Two Rocks – 2.5% Pale Ale is obtainable within the following codecs with free nationwide supply and no minimal order:
• 12x330ml Can
• 12x440ml Can
• 30L Keg
For extra data contact us by way of the small print under:
www.tworocks.beer
hiya@tworocks.beer
Obtainable by way of Sellar Commerce:
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