“I’M GOING TO SCOTLAND”: HARRISON FORD BECOMES THE FACE OF GLENMORANGIE SINGLE MALT WHISKY
‘Unconventional’ marketing campaign sees Hollywood icon star alongside distillery crew
Glenmorangie Highland single malt Scotch whisky has immediately revealed a brand new international marketing campaign starring cinematic icon, Harrison Ford. Legendary for his numerous iconic film roles, the Hollywood actor brings his trademark wry humour to the fore in a collection of episodic movies directed by actor and film-maker Joel Edgerton.
As soon as Upon a Time in Scotland takes us behind-the-scenes as Harrison Ford journeys to Glenmorangie’s Highland dwelling, to find the talent and craftmanship that goes into making every bottle of its complicated and chic whisky. It sees the actor benefit from the genuine Scottish expertise — from attending to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt — all shot in an unconventional, intentionally ‘off-script’ type.
Filmed within the picturesque north-east Highlands of Scotland, the marketing campaign captures the pure fantastic thing about the native space: from the historic distillery in Tain the place Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Fortress, and the dramatic landscapes surrounding Loch Glass. Showing alongside Ford are the true Glenmorangie distillery crew — who embraced their first expertise of performing underneath the steering of a worldwide cinematic legend — whereas the model’s flagship whiskies, Glenmorangie Unique 12 Years Outdated and Glenmorangie Infinita 18 Years Outdated additionally tackle a starring function.
Caspar MacRae, President & CEO of The Glenmorangie Firm, mentioned:
“Harrison Ford is the true deal: a real international icon, and a real whisky lover. It was a dream come true to collaborate on this marketing campaign, and welcome him to our dwelling within the Highlands to find extra about Glenmorangie. He’s somebody who has honed his craft over a long time, which provides him an actual appreciation for the dedication and talent of our distillery crew. Like us, he’s not afraid to chortle at himself – and I believe Joel has completely captured his genuine heat, alongside his roguish sense of humour.
“We hope whisky lovers around the globe will take pleasure in exploring the episodes, and studying extra about the true individuals and locations behind our whiskies, by way of Harrison’s eyes.”
Harrison Ford, star of As soon as Upon a Time in Scotland, mentioned:
“I beloved working with the crew on the Distillery — they had been all nice. The entire technique of filming was stuffed with unanticipated joys: little surprising moments. It’s a tribute to Glenmorangie’s sensibilities that they allow us to be lower than completely severe. I believe what Joel has produced has a sure appeal to it, as a result of it’s unpretentious and simply amusing.”
Joel Edgerton, Director, As soon as Upon a Time in Scotland, mentioned:
“I’ve spent my entire life watching commercials that observe an anticipated format and so I actually prefer it when issues are slightly disruptive, enjoyable, and irreverent. It was good that we received an opportunity inside the very conventional business of whisky to get behind the scenes, to subvert the seriousness that always goes into an promoting marketing campaign and have enjoyable with that. I hope that individuals get to see the quick movie and the full-length episodes – and luxuriate in them and share them round.”
