A Musical Love Letter to the Refined Aperitivo
Fords Gin launches The Negroni Periods, a brand new vinyl LP that includes 9 hand-selected tracks – a complicated soundtrack for a complicated cocktail. Now accessible solely on ReserveBar as a restricted launch giveaway, bundled with each buy of a bottle of Fords Gin.
The Negroni Periods is a novel document born from the world of Fords Gin and London Dry Data, which was the brainchild of Simon Ford, co-founder of Fords Gin, and his artistic companion Kevin Dowell. Collectively, they push the boundaries of music curation, mixing the artistry of wonderful cocktails with the soul of timeless sounds.
Ford himself has three passions: cocktails, music and journey – and mixing them has turn into his life’s work. An intrepid explorer and an adventurer, for him, music is as integral to the expertise as the selection of cocktail in your glass. He finds as a lot pleasure in a bar’s playlist as he does in sampling its menu. Ford additionally acknowledges the important thing similarity between cocktails and music: each are distinctive items of artwork created for others to take pleasure in.
This LP is Fords Gin’s second launch following Music To Drink Martinis To, a group of seven tracks paired with the Martini, which was launched in 2022. The Negroni Periods faucets into {the catalogue} of Craft Recordings, house to one of the vital important collections of grasp recordings on the earth. It’s curated in collaboration with its Jazz Dispensary imprint, which makes a speciality of authentic sources of funk, jazz and all of the areas they intersect. From acid-jazz grooves to spaced-out cosmic explorations and past, their huge library contains a few of the coolest forgotten tracks of the 60s and 70s. The Negroni Periods vinyl comes with wealthy details about the Negroni’s heritage plus 9 Negroni cocktail recipe variations – one for every monitor on the document – created by a few of the world’s finest bartenders. The Negroni Periods playlist is obtainable on-line right here by way of a choice of streaming companies.
Just like the Martini, the Negroni is a traditional cocktail that has transcended common tradition, because of its three easy components: Fords Gin, candy crimson Italian vermouth and Campari™ liqueur. Its Italian heritage imbues it with the timeless class of aperitivo tradition and its deep ruby hue oozes fashion. Legend has it that the Negroni’s advanced taste profile was first devised when Rely Camillo Negroni of Florence requested a stronger model of the Americano cocktail. This story enhances its legacy, as does its continued portrayal as a debonair drink on the silver display. The Negroni’s versatility and foolproof ratio of equal elements additionally make it a bartender favourite and a straightforward cocktail to recreate at house. It’s no marvel then that the Negroni was named the best-selling cocktail on the world’s finest bars in a 2024 annual cocktail report by Drinks Worldwide, and in line with Datassential’s newest menu developments, it’s rising quicker than some other traditional gin cocktail in US menu penetration, with double-digit development during the last 4 years.
“The Negroni Periods invitations you to sink deeper into the advanced, alluring layers of the Negroni cocktail,” says Simon Ford, co-founder of Fords Gin. “There might be no higher companions than Craft Recordings and Jazz Dispensary for matching music to this inimitable drink. It has been a privilege to discover their unimaginable collections whereas bringing this document to life. By digging into musical historical past via the lens of a famously polarizing serve — the bartenders’ handshake that’s undeniably wealthy with symbolism — we hope we’ve succeeded in highlighting its signature traits, with music that amplifies that scrumptious Negroni second for all.”
THE NEGRONI SESSIONS
SIDE A TRACKS
1. Bought Myself A Good Man – Pucho & The Latin Soul Brothers
2. Bought It Collectively – Rudy Robinson & The Hungry 5
3. Seize A Handful – Artwork Jerry Miller
4. Attica – Bernard Purdie
5. Fireplace Eater (7” Edit) – Rusty Bryant
SIDE A NEGRONIS
1. The Seventh Chord – Juyoung Kang (Las Vegas, NV)
2. Bye Bye Nightbird – Sade Stamps (Oakland, CA)
3. Cotton Sweet Negroni – Ben Clemons (Nashville, TN)
4. Ode to Dean – Stefano Catino (Sydney, Australia)
5. On the Report – Chloe Carmella (New York, NY)
SIDE B TRACKS
1. E.V.A. – Jean-Jacques Perrey
2. Free Experience – Dizzy Gillespie
3. Gears – Johnny Hammond
4. All the things Counts (Dan the Automator Remix) – David Axelrod
SIDE B NEGRONIS
- Il Buono, il Brutto, il Cattivo – Blake Antrobus (Los Angeles, CA)
- The Bitter Cherry Negroni – Liam Davy (London, England)
- Coriander Kiss – Thandi Walton (Atlanta, GA)
- “Final Sip” Negroni – Linden Satisfaction (New York, NY)
“Ahh the Negroni”, says Dan the Automator. “In all probability among the finest drinks ever created, together with the Martini after all. After I wish to have a cocktail, it’s at all times a favourite. After I wish to have an ideal Negroni, I name on Simon Ford. He at all times delivers with the perfect Negronis and the perfect Negroni makers. Collectively we’ve created a playlist to accompany—and hopefully improve—the Negroni ingesting expertise. I’ve even created a particular remix for the undertaking. I selected to transform a music, as I really feel it brings that particular kind of funk. Very like how I really feel Fords Gin does to a Negroni. Please take pleasure in (each)!”
