Waldorf Astoria New York introduced a partnership with Jeff Bell, managing companion of famend speakeasy Please Don’t Inform (PDT) and Apres Cru Hospitality, to guide the cocktail program at Peacock Alley Bar and Lex Yard, the resort’s signature restaurant.
With many years of expertise, Bell’s mixology experience has earned accolades akin to The World’s Finest Bar and a James Beard Award. He’ll collaborate with Waldorf Astoria and Hilton’s meals and beverage groups to develop modern choices impressed by New York’s cocktail tradition.
Photograph courtesy of Waldorf Astoria New York
“Reopening the long-lasting Waldorf Astoria New York is not only the rebirth of a resort, it’s the revival of a cultural landmark. Since opening on Park Avenue in 1931, Waldorf Astoria New York has been a staple of town’s society scene — numerous reminiscences have been made right here, usually with a glass raised in celebration,” stated Bell.
“All through its historical past, the resort has been admired as a pioneer of the worldwide mixology scene and I’m extremely proud to be a part of the resort’s subsequent chapter and introduce Peacock Alley to a brand new technology of New Yorkers and friends.”
Peacock Alley: A Fashionable Basic
The restored Peacock Alley bar will honor its practically century-long legacy with unique creations like Dr. Prepare dinner and Bishop Poker, alongside modernized Prohibition-era cocktails. Signature drinks embody the Waldorf Cocktail, made with Rye Whiskey, Candy Vermouth, Absinthe, and Angostura Bitters.
“The reopening of Peacock Alley at Waldorf Astoria New York is a historic second for each the resort and town,” stated Tom Walters, senior vice chairman, Meals & Beverage, Americas, Hilton.
“A logo of magnificence and hospitality for practically a century, Peacock Alley has lengthy been a social hub for New Yorkers, celebrities, and vacationers alike. In its new iteration, we’re dedicated to honoring the bar’s storied previous whereas embracing an thrilling future—one which blends Hilton’s legacy of excellence with trendy experiences and world-class cocktail service, for brand new generations to take pleasure in.”
Photograph courtesy of Omegarender
Lex Yard: Market-Pushed Cocktails
The cocktail menu at Lex Yard, led by Chef Michael Anthony, will characteristic classics just like the Rob Roy and Rye Previous Common, alongside seasonal creations and non-alcoholic choices. Friends can take pleasure in drinks crafted with elements sourced in partnership with the culinary workforce.
“We’re excited to welcome friends again to Waldorf Astoria New York and proceed our legacy as a spot the place each New Yorkers and vacationers make lifelong reminiscences — lots of them with a drink in hand,” stated Luigi Romaniello, managing director, Waldorf Astoria New York.
“Working alongside Jeff Bell, we’ve aligned ourselves with a workforce that embodies the colourful vitality and spirit of New York and the subsequent chapter of the resort, the place leisure and connection come collectively in excellent concord.”
Photograph courtesy of The Boundary
Waldorf Astoria New York is positioned at 301 Park Avenue New York, New York 10022 and is predicted to reopen in spring 2025. To make a reservation at Waldorf Astoria New York, please go to the resort’s web site. Comply with alongside on Instagram at @waldorfnyc and on Fb at @TheWaldorf.
Learn extra about Waldorf Astoria Resorts & Resorts at tales.hilton.com.
