Within the lead-up to St Patrick’s Day, Born Irish Whiskey is as soon as once more ripping up the rulebook with the launch of its daring new Paddy’s Day marketing campaign. Operating from 1st to seventeenth March, the marketing campaign brings Born Irish’s signature various edge to the largest day within the Irish calendar, mixing comedy, creativity and whiskey in equal measure.
Following the success of Born Irish’s unconventional takes on Halloween and Christmas, this yr’s St Patrick’s Day exercise builds on the model’s ongoing partnerships with a few of the freshest expertise in various comedy. Born Irish has collaborated with native comedians together with James McKegney, Aaron Butler, Saul Duffin and Ciaran Franco to create a sequence of social media and YouTube sketches.
The artistic twist? The sketches play out like a festive build-up to Christmas — solely it’s St Patrick’s Day they’re making ready for. From opening an creation calendar and hanging decorations to practising the proper bar order within the mirror, the marketing campaign playfully reimagines Paddy’s Day as probably the most great time of the yr.
To convey the marketing campaign to life, Born Irish has additionally created bespoke Paddy’s Day merchandise in collaboration with native illustrator Thomas Bannon. Restricted version Born Irish t-shirts and scarves will seem all through the sketches, be out there for buy, and have in giveaways for shoppers and bar workers.
As a part of the celebrations, Born Irish is internet hosting the Midnight Gass Comedy Occasion at Ulster Sports activities Membership, Belfast, on Sunday sixteenth March — the eve of St Patrick’s Day. The occasion will provide an unforgettable night time of stand-up from Northern Eire’s best comedians, two complimentary Born Irish serves, and the possibility to snap up unique merchandise. Tickets might be out there to win by way of Born Irish Whiskey’s social channels.
Ali Pickering, Chief Advertising and marketing Officer at Drinksology Kirker Greer, commented:
“Born Irish Whiskey was created to interrupt the principles — from its daring look to its surprising style — so working with various comedy expertise is the proper approach to convey the model to life. This St Patrick’s Day marketing campaign is only one a part of a wider advertising funding in Born Irish. Alongside social media content material and influencer partnerships, we’re driving trial in bars by way of enjoyable activations like Whiskey Pong, constructing visibility in retail, and making ready to launch a high-impact London Underground marketing campaign. Count on much more rule-breaking from Born Irish Whiskey in 2025.”
The marketing campaign may even be amplified with influencer collaborations, gifting restricted version merchandise to influential voices throughout the UK and Eire, together with Scottish Drink Influencer of the 12 months 2024 Inka Larissa, The Conscious Mixologist, Kitty Cowell, Laura Lucas and famend tattoo artist Jamie Mattocks.
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