Tuesday, June 14, 2022
HomeBartenderBar Journal | Growing Premium Bar Excellence

Bar Journal | Growing Premium Bar Excellence


Strawberry & Lime accounts for a whopping 31% of all fruit flavoured packaged cider within the UK, and Kopparberg’s Strawberry & Lime particularly is the primary bestselling single bottled fruit cider flavour in each the on and off-trade, with extra drinkers than another cider model. Now, Kopparberg is aiming to convey the success of Strawberry & Lime to draught in pubs and bars up and down the nation, and all in time for summer season.

Couple class main model and flavour with rising shopper urge for food for draught fruit cider choices, then venues should take be aware. At present 75% of whole on-trade draught cider is apple, regardless of there being considerably extra fruit cider drinkers within the UK, displaying a transparent alternative for fruit cider on draught.

To drive additional bar attraction with shoppers, Kopparberg’s new-look Strawberry & Lime draught fonts are slicker, extra vibrant, and extra energetic than ever earlier than. With recent eye-catching design superbly bringing to life Kopparberg’s vibrant world of flavour and refreshment by way of gorgeous movement, the electrical fonts promise to ship actual stand-out at bars this summer season. Furthermore, with premium, clear and crisp illuminated movement branding, Kopparberg’s newest fonts are industry-leading, and can drive buzz, intrigue, and affect in venues versus {industry} norm.

Not solely do the brand new Kopparberg fonts have placing visible attraction, however cutting-edge insulation tech additionally ensures that Kopparberg’s bestselling Strawberry & Lime flavoured cider is saved and poured at solely the bottom doable dispense temperature, delivering shoppers with constant completely chilled and fruity refreshment all summer season. Tech even continues to the nozzle, which reduces any condensation and water drops reaching the liquid, permitting for a purer ingesting expertise. Venues can even be happy to study that stainless-steel and minimal connectors cut back the chance of tainting, leakage, and hotspots.

Kopparberg’s Strawberry & Lime draught is the right possibility for purchasers and shoppers alike this summer season. Plus, with analysis displaying 65% of drinkers select Kopparberg forward of another fruit cider model when accessible and with an enormous 77% of shoppers dissatisfied after they can’t get their favorite model, Kopparberg is a should inventory this summer season. 

Rob Salvesen, Head of Advertising at Kopparberg mentioned, “We’re extremely excited to launch our brand-new industry-leading draught fonts in time for summer season. New fonts won’t solely drive elevated stand-out at busy bars up and down the nation, however cutting-edge insulation tech will guarantee Kopparberg drinkers have the identical deliciously fruity and refreshing ingesting expertise wherever they might be. With shopper demand for fruit cider draught choices on the rise, we intention to translate the success of Strawberry & Lime packaged and translate this by way of to draught. Kopparberg’s Strawberry & Lime draught is the right possibility for purchasers and shoppers alike this summer season.”

In case you are fascinated with stocking Kopparberg Strawberry & Lime draught in your bar, please get in contact with gross sales@kopparberg.co.uk 

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