Pernod Ricard officers lately signed an settlement to promote the Tormore Scotch Whisky model and distillery to Elixir Distillers, an organization co-founded by entrepreneurs Sukhinder and Rajbir Singh.
A joint assertion from the 2 distillers famous that the Speyside area’s Tormore Distillery has a capability of almost 5 million liters of alcohol a 12 months and its constructing, constructed in 1960, is as recognized for the standard of its Scotch whisky as it’s for its architectural design.
Tormore Single Malts embody the 14 and 16 year-old editions.
Tormore Distillery (picture through Pernod Ricard)
The ready assertion famous that the settlement marks a brand new milestone within the relationship between Pernod Ricard and the Singh brothers, who co-founded Elixir Distillers in 2017 and created the web spirits retailer “The Whisky Change,” which was acquired by Pernod Ricard in 2021.
Alexandre Ricard, chairman and CEO of Pernod Ricard, stated that energetic portfolio administration is an integral a part of their long-term technique and the sale of the Tormore model and distillery follows the latest announcement of their funding behind the Aberlour and Miltonduff services, which can enhance Scotch manufacturing capacities by 14 million liters of alcohol a 12 months.
“We’re delighted to be handing Tormore over to Sukhinder and Rajbir, two pals and really artistic entrepreneurs and expect to find new methods to collaborate sooner or later,” he stated.
Sukhinder Singh defined that Tormore is “some of the visually beautiful distilleries in Speyside, and produces a lovely spirit and matches in completely with the Elixir Distillers flavor-first philosophy to bottle solely the very highest high quality whiskies.”
“We hope to construct on the work that’s been carried out by Pernod Ricard to carry to life the magic of Tormore and present customers around the globe simply what a hidden gem it’s,” Singh added. “We’re humbled to be the brand new custodians of Tormore; we couldn’t have requested for a greater distillery to welcome to the Elixir household alongside our new Islay distillery, Portintruan.”
