TAG is a constant craft spirits portfolio technique constructing the craft spirit facet of the RNDC enterprise
Grand Prairie, Texas, June 23, 2022 — Republic Nationwide Distributing Firm, the nationwide distributor and dealer of premium wine and spirits, introduces The Artisan Group (TAG), A Division of Republic Nationwide Distributing Firm.
By aligning its craft spirits portfolio. The Artisan Group (TAG) will take RNDC’s present finest enterprise practices throughout the nation to create a constant craft spirits portfolio technique that’s simple to navigate, constructing the craft spirit facet of the enterprise.
TAG will likely be led Simone Bianconcini, Vice President for TAG. Bianconcini has been with RNDC for 25 years, the place he started as a gross sales analyst and finally labored in Operations and different management roles, together with Space Supervisor for the Gallo Division and Division Supervisor for the Brown-Forman Division. Most not too long ago he was the Vice President of Gross sales in Kentucky. Bianconcini experiences to Mike Younger, Senior Vice President-Spirits.
“RNDC has an extended historical past of discovering, nurturing, and growing craft spirits manufacturers utilizing the energy of our native groups and their execution,” Bob Hendrickson, Chief Working Officer, stated. “Our groups discover these manufacturers earlier than they achieve nationwide consideration and convey these craft suppliers on board exhibiting them what a full-service distributor can ship. The distinctive mixture of those craft manufacturers with their progressive tales, the best-in-class execution of RNDC’s gross sales groups, together with RNDC’s data, relationships and credibility because the distributor of selection is unbeatable. This additionally aligns with the corporate’s technique of premiumization.”
RNDC will add further gross sales workforce overlays in key markets to assist this vital initiative, led by Bianconcini. This construction permits suppliers to have fewer touchpoints and makes it simpler to work with RNDC. It’s going to additionally permit for a powerful path to market and sharing of finest practices to make sure all states are linked collectively for superior execution.
TAG is within the means of a phased launch throughout the community and will likely be totally executed by the top of the summer time.
About Republic Nationwide Distributing Firm
As a high beverage alcohol distributor within the nation, RNDC’s nationwide attain helps suppliers by constructing strategic relationships with on- and off-premise prospects to raise their manufacturers and attain their goal customers. RNDC at present operates within the District of Columbia and 37 states throughout america, with the anticipated addition of the New York market in 2022. To be taught extra, go to www.rndc-usa.com or contact Reace Smith, Vice President, Company Communications at [email protected].
