Johnnie Walker not too long ago unveiled the “Maintain Strolling” Metropolis Assortment, a collection of six limited-edition, artist-designed bottles of Johnnie Walker Black Label.
Every of the bottles showcases the “Maintain Strolling” spirit of the six cities represented and the labels are made utilizing an ink fabricated from air air pollution by means of recycling carbon emissions.
The six main cities represented are identified for his or her vibrant cultures; Mexico Metropolis, New Delhi, Warsaw, Bangkok, Istanbul and Madrid. They’re featured as a part of the primary section of this new, restricted version collection.
Johnnie Walker Maintain Strolling Metropolis Assortment (picture by way of Diageo)
Native artists in these cities have used their inventive types to craft bottle designs impressed by every metropolis’s passions. There might be 2,500 bottles of every metropolis version accessible in every space.
A ready assertion from Johnnie Walker defined that the designs are delivered to life on the bottle utilizing AIR-INK expertise, which converts industrial carbon emissions into ink.
That is finished by means of a collaboration with Graviky Labs and is a part of a wider initiative from Johnnie Walker to associate with those that can assist make a change and take steps towards a way forward for sustainability.
Julie Bramham, Johnnie Walker’s world model director, stated the model is constructed on a legacy of constructing constructive, progressive decisions.
“And to deliver this assortment to life, we requested artists to shine a light-weight on what makes their metropolis particular and evokes individuals to come back collectively to Maintain Strolling,” she stated. “We’re actually thrilled by the distinctive depictions which have come out of this temporary and mixed with the AIR-INK partnership it demonstrates the ability of mixing artwork and innovation, making this restricted version vary a real collectible.”
Nikhil Kaushik, co-founder and CEO of Graviky Labs, stated that, like Johnnie Walker, innovation, craft and creativity are rooted of their DNA. “This marquee collaboration will set new requirements in re-imagining how merchandise of tomorrow might be made by using environmental carbon.”
One of many artists within the collection, Polish illustrator and avenue artist Alek Morawski, stated, “It has been a pleasure to be a part of this undertaking and share a imaginative and prescient of my metropolis, one thing that may be very near my coronary heart. I feel that turning air air pollution into ink is a superb concept – not solely by minimizing our carbon footprint, but in addition by broadening the dialog about what might be finished about our future. I hope my work can encourage others to take new steps in bettering our metropolis.”
Inside every bottle is the Johnnie Walker Black Label Blended Scotch Whisky, which the distiller defined has notes of creamy toffee, candy fruit, and spicy vanilla, all wrapped in candy smoke. Every 700ml bottle clocks in at 40% ABV.
The six artists and cities featured as a part of the Maintain Strolling Metropolis Assortment are:
- Alek Morawski – celebrating the landmarks and legends of Warsaw.
- Okuda San Miguel – symbolizing the tradition and nature spilling by means of the streets of Madrid.
- Paola Delfín – exhibiting the soul of Mexico Metropolis by uniting its historical roots and fashionable spirit.
- Shilo Shiv Suleman – depicting a mystical Delhi the place nature and civilisation co-exist.
- Mr Hure – depicting the distinctive influences which have formed Istanbul.
- Gongkan – symbolizing the hope and energy of Bangkok’s subsequent technology.
