(ST. LOUIS, MO) — Schlafly Beerand WellBeing Brewing Co. announce at present a brand new strategic three way partnership that leverages the respective strengths of each Schlafly Beer, St. Louis’ authentic, unbiased craft brewery, and WellBeing Brewing Co., a fast-growing nationwide non-alcoholic craft beer pioneer in St. Louis, to create compelling worth for each firms and customers.
Customers will quickly have the ability to discover WellBeing Brewing Co’s non-alcoholic craft beers in lots of the identical on and off-premise institutions throughout Schlafly’s distribution footprint. From a enterprise perspective, the partnership strategically aligns each firms by combining the power of Schlafly Beer’s administration and operational capabilities with WellBeing Brewing Co.’s give attention to innovation and artistic experience as a rising non-alcoholic craft beer participant.
“That is actually a three way partnership. It permits us to scale our model to a brand new stage,” stated CEO of WellBeing Brewing Co. Jeff Stevens. “ We are able to make the most of Schlafly’s operational assets, but nonetheless develop our model below our imaginative and prescient. As craft brewers search for methods to adapt to a altering client panorama, non-alcoholic choices have gotten important. We imagine that we could be a driver of innovation throughout the grownup non-alcoholic house.”
As companions, Schlafly Beer will handle the gross sales and manufacturing of WellBeing NA manufacturers, collaborating with WellBeing’s present contract brewing and distributor companions. Schlafly may also brew and pack new non-alcoholic merchandise for WellBeing, handle stock, supplies procurement, logistics, and gross sales help. WellBeing will oversee product growth, advertising, content material, publicity, and develop its e-commerce enterprise.
“This can be a actually revolutionary method to strategy collaborative partnerships,” commented Fran Caradonna, CEO of Schlafly Beer. “Underneath Jeff Stevens’ management, WellBeing Brewing Co. has constructed an unimaginable model, and we align in so some ways from our give attention to high quality to take care of the group. The non-alcoholic beer house is a rising class, so this relationship permits our crew to get extra beverage choices in customers’ palms by means of our mixed distribution footprints.”
Based on a February 2022 article in Forbes, analysis agency CGA Technique discovered that no and low-alcohol beers is among the fastest-growing segments within the general beer class, growing by 96% over the past 52 weeks on the time of publication. Paste journal cites the following 2021 research which states that the entire quantity for the non-alcoholic class is forecasted to develop by 31% within the general complete beverage alcohol market by 2024. The identical research additionally discovered beer and cider manufacturers dominate the general no/low-alcohol market with a 92% share as a result of early innovation and funding in high quality from manufacturers like Wellbeing Brewing Co.
The brand new strategic partnership between Schlafly Beer and Wellbeing Brewing Co. additionally permits each manufacturers to attraction to at present’s trendy consuming client. Greater than half (58%) of no/low alcohol customers within the IWSR research select to change between no/low alcohol and full-strength alcoholic drinks on the identical event, whereas solely 14% state that they don’t drink alcohol in any respect, signaling indicators of moderation and well being consciousness as client drivers.
Schlafly Beer and WellBeing Brewing Co.’s three way partnership will start now, and WellBeing Brewing Co.’s line of non-alcoholic craft beers, brewed by Schlafly Beer, shall be on cabinets later this 12 months. For extra details about Schlafly Beer distribution, see right here. Study extra about WellBeing Brewing Co.’s story right here and see their portfolio right here.
About Schlafly Beer: Schlafly Beer, St. Louis’ authentic unbiased craft brewery, proudly brews a various assortment of beers all year long. Our brewers use quite a few hop varietals, malts, grains, fruits, pure components and yeast strains from around the globe to make each Schlafly beer distinctive. As a part of our dedication to sustainability and our communities, we collaborate with native suppliers and neighborhood companions. Schlafly is a go-to throughout the Midwest and East Coast, and is a staple at numerous advantageous institutions, backyards and basement bars. Be a part of us at The Schlafly Faucet Room, Schlafly Bottleworks, Schlafly Bankside and Schlafly Highland Sq., in addition to on Fb, Instagram, and Twitter. For a full itemizing of Schlafly beers and the beer finder, go to Schlafly.com
About WellBeing Brewing Co.: WellBeing Brewing, based in 2018 by Jeff Stevens and Genevieve Barlow, is a nationally acknowledged craft brewery solely devoted to brewing nice tasting non-alcoholic (NA) craft beers for discoverers and recoverers alike. The thought behind the brewery was born out of a private need by Jeff, who’s 25+ years sober, to raise the non-alcoholic social panorama after having skilled the fixed disappointment of restricted beverage selections accessible for individuals who don’t drink alcohol, in addition to the unfavorable stigma related to not consuming. With two places in St. Louis, MO and Virginia Seaside, VA, WellBeing beers are brewed for anybody who enjoys an energetic way of life, is reevaluating their relationship with alcohol, or just desires to take the night time off, however nonetheless be social and really feel included within the enjoyable. WellBeing Brewing’s portfolio of craft beers can be found on its web site – wellbeingbrewing.com – and at main retail chains all through the USA.
