The trio of latest drinks embody Smoky Piña, Sensations Tropical Fruit and Wild Berri, which sit throughout three completely different product ranges, with its first mid-level abv flavour.
Elin Furelid, director of product portfolio and innovation, Absolut, stated: “The Absolut portfolio has been refreshed to ship innovation throughout three completely different ranges. The launches carry with them new methods and events to benefit from the flavour of Absolut to satisfy the altering tastes of shoppers, regardless of the event.”
The brand new drinks are launching throughout varied international markets and can be produced at Absolut’s residence of Åhus in southern Sweden.
Absolut Sensations presents a decrease alcohol possibility of 20% abv versus the standard 38-40% abv, with its first flavour within the vary being Tropical Fruit, with a touch of Szechuan pepper, launching this month in Germany.
Absolut Wild Berri is launching in 16 markets this yr together with the UK and the USA in Could, and likewise rolling out throughout Absolut’s international journey retail footprint. The newest within the Absolut flavours vary (38% abv), the discharge makes use of solely pure elements with no added sugar.
Launched in Mexico in January, Absolut Nights Smoky Piña, is the primary flavour in a brand new vary of premium devoted shot drinks.
Charl Bassil, VP Advertising, Absolut, added: “We always try to raised perceive the wants and attitudes of our shoppers across the globe. Subsequently, we proceed to discover improvements that develop our product portfolio. These new additions to the Absolut household are created to supply our shoppers drinks for all events, they usually mark the following section of our mission to champion high quality drinks for our shoppers.”
