Because the Official Vodka of Coachella, Absolut is doubling down on its “Born to Combine” DNA by bringing its footprint past the competition grounds and presenting an unique limited-time sequence “Mixing It Up: Cosmos & Tradition” in AbsolutLAND.
This collaborative sequence contains weekly video interviews on the newest traits and cinematic hybrid content material that seamlessly blends the bodily spirit of Coachella with a digital Absolut expertise for worldwide engagement.
With the Cosmopolitan again in vogue and a well-liked menu merchandise on the competition this 12 months, Absolut teamed up with actor & comic, Matt Rogers, to launch a sequence of conversations that includes talks with specialists in trend, music and tradition, all whereas having fun with Absolut Cosmos. Referred to as “Mixing It: Cosmos & Tradition” the sequence will drop episodes weekly with particular visitors together with Wayman + Micah, Chrishell Stause, Vanessa Vanjie Mateo and surprises alongside the way in which!
“Be part of me in AbsolutLAND the place I’m your host for ‘Mixing It Up: Cosmos & Tradition,’ a dialog sequence the place we’re entering into my favourite music competition’s influence on tradition,” stated Matt Rogers, actor & comic. “By the way in which, I don’t know should you’ve heard, however the Cosmo is again and also you don’t wish to miss having fun with an Absolut Cosmo with me on the competition or just about throughout these episode drops.”
Along with being the preliminary streaming for “Mixing It Up,” AbsolutLAND is on a brand new platform making it hyper-accessible, unlocking edu-training and reimagining how the model exhibits up on the final mixing grounds so everybody 21+ can take pleasure in Absolut. Embarking on the vibrance of Coachella the place traits are set for the 12 months, Absolut is introducing its “Journey to the Cosmos” expertise to convey Cosmos into the digital Cosmos. This charming quest to the roots of the Cosmo celebrates the tradition and historical past that begins with mixing Absolut. AbsolutLAND additionally options thrilling music, dance, unique rewards and interactive mixology.
“Absolut’s strategy to Coachella this 12 months is rooted in a double entendre of Cosmos, which pays homage to the enduring cocktail made with Absolut whereas capturing the essence of our new digital competition universe,” stated Matt Foley, VP of Advertising and marketing, Absolut. “The activation very a lot underscores our Born to Combine ethos providing an equally wealthy and various international engagement alternative like mixing with buddies new and previous over Cosmos each on-line and IRL.”
Be part of Absolut at Coachella because the manufacturers brings collectively 21+ shoppers worldwide, digital creators, entertainers, popular culture aficionados and festival-goers.
See extra at AbsolutLAND.com.
