MARE ISLAND, CA – Affinity Inventive Group partnered with Shannon Household of Wines (SFW) to launch the “Construct Your Buck Shack” omnichannel marketing campaign. The marketing campaign includes a sweepstakes the place one grand prize winner could have their very own dwelling bar designed by one in all two famend DIY influencers, Nate Halverson and Tayrn Whiteaker, together with a beneficiant reward card to make all of it occur. The “Construct Your Buck Shack” marketing campaign contains digital advertising and marketing, a marketing campaign microsite, retail and on-premise activation, influencer advertising and marketing, social media content material and promoting, images, and video.
What’s a Buck Shack? The unique Buck Shack was a 100-year-old searching shack nestled deep within the vineyards of Shannon Household of Wines, positioned in Lake County, California. SFW reworked and restored the weathered tin construction into a country bar the place its workforce can collect after a protracted day working within the vineyards to unwind, share tales, and train unhealthy judgment. Impressed by all the things the Buck Shack represents, Buck Shack wines go hand-in-hand with shut pals, good occasions, and no regrets.
“One key to a profitable marketing campaign is a sweepstakes that could be a direct expression of the model’s character. ‘Construct Your Buck Shack’ provides anybody the prospect to create an area in their very own properties the place they will collect with family and friends, and actually be themselves. The large response exhibits that the prospect to win your personal custom-designed dwelling bar is resonating powerfully.. In any case, who wouldn’t need their very own Buck Shack?” – Christopher Hayes, Inventive Director, Affinity Inventive Group.
Working by way of September 30, 2022, so far the omnichannel marketing campaign and sweepstakes have garnered virtually 15,000 entries and a major enhance in social media engagement, curiosity and followers for Shannon Household of Wines, all contributing to burgeoning consciousness and enthusiasm for the Buck Shack model and its ultra-premium, no pretense, bourbon barrel-aged wines.
“We’re excited to introduce Buck Shack wines to new shoppers throughout the nation. This omnichannel marketing campaign covers all of the bases with point-of-sale help, a enjoyable and fascinating marketing campaign microsite, extremely proficient DIY artisans and influencers like Nate and Taryn, and the sweepstakes. We’re thrilled with the present outcomes and may’t wait to see what the subsequent few months will deliver.” – Brett Scallan, Vice President of Advertising and marketing, Shannon Household of Wines.
