Award-winning non-alcoholic brewery celebrates Earth Month with a dedication to offer again as much as $2 million in gross sales in 2023
MILFORD, Conn. and SAN DIEGO — Athletic Brewing Firm, America’s main producer of non-alcoholic craft beer and a Licensed B Company™, is worked up to kick off Earth Month by asserting the largest-ever single-year contribution to its Two For The Trails program.
Starting this yr, Athletic Brewing has dedicated to giving again as much as $2 million yearly to guard and restore out of doors areas throughout the globe via its Two For The Trails program. Since 2018, Athletic Brewing has donated over $2.6 million to greater than 150 out of doors organizations, together with $1.3 million to over 100 recipients in 2022 alone.
Athletic Brewing has dedicated to giving again as much as $2 million yearly to guard and restore out of doors areas
“Our Two For The Trails program has blossomed into probably the most impactful of its form during the last 5 years,” stated Athletic Brewing Co-Founder and CEO Invoice Shufelt. “In 2018, we donated $6,000 to at least one accomplice. As we’ve grown, we’ve been capable of help lots of of organizations and initiatives throughout the globe. This yr we’ll present as much as $2 million in help to dozens of initiatives throughout the globe.
“Funding for these initiatives is crucial to making sure that future generations can proceed to expertise the wonder and marvel of our pure world, and we’re proud to do our half in fostering company and environmental accountability,” Shufelt added.
Annually, Athletic Brewing accepts functions to fund initiatives associated to path development and upkeep, waterway safety, environmental schooling, and stewardship. The spring 2023 grant interval closed in March, and over 230 functions had been obtained. A complete of $500,000 can be distributed to a number of recipients via an preliminary spherical of funding, and over $1 million in funding can be dispersed through the second half of the yr.
“Already this yr we’ve obtained requests for a mixed $5 million in grant funding, which demonstrates the good want that exists for ongoing enchancment of public out of doors areas,” stated Cara Wilson, Athletic Brewing’s B Corp Supervisor. “These areas are an important a part of our native communities, and as demand for out of doors recreation continues to develop, it’s extra vital than ever that we spend money on the safety and restoration of our public trails, seashores, waterways, and parks.”
Two For The Trails was established to assist cowl funding gaps on out of doors initiatives which have a transformative influence on native and nationwide communities. Named after Shufelt’s household custom of taking two brews to toast post-trail adventures, Two For the Trails is on the coronary heart of every part Athletic Brewing does.
Along with offering funding for environmental initiatives, Athletic Brewing workforce members additionally donate their time to seaside clean-up days, path restoration efforts, and different out of doors enchancment actions. In 2022, Athletic Brewing staff volunteered over 1,400 hours.
To have a good time Earth Month in 2023, Athletic Brewing will help greater than 50 nationwide occasions all through April and shut its breweries for 2 days so teammates can volunteer. In San Diego, Athletic will take part in a seaside cleanup on Fiesta Island hosted by City Surf 4 Children. In Connecticut, Athletic will work with the Group Placemaking Engagement Community on a beautification mission situated alongside the Farmington Canal Heritage Path in New Haven.
Athletic can also be proud to be the Premier Sponsor of 2023 Rejoice Trails Day, an annual occasion began by the Rails-to-Trails Conservancy which inspires individuals throughout the nation to get outdoors and benefit from the nation’s distinctive trails and path methods.
“Earth Month is a good alternative to showcase our dedication to supporting inclusive and protected entry to the outside,” stated Wilson. “We’re thrilled to make use of our Two For The Trails program to boost consciousness concerning the significance of sustaining and bettering public out of doors areas so we will take pleasure in these areas for a few years to return.”
For extra data on Two for the Trails, please go to https://athleticbrewing.com/pages/two-for-the-trails
About Athletic Brewing
Athletic Brewing, based in 2017 by Invoice Shufelt and John Walker, is America’s main producer of non-alcoholic craft beer. The corporate’s brews are distributed in all 50 states and accessible at 50,000 retail shops nationwide. In 2022, Athletic was ranked because the twenty sixth fastest-growing non-public firm in America by Inc. Journal, and named one in all TIME’s “100 Most Influential Firms.” Athletic was additionally chosen as one in all Advert Age’s High 20 Hottest Manufacturers. The corporate has received over 70 prestigious brewing awards, together with Gold & Silver for its Run Wild and Free Wave IPAs within the 2022 US Open of Beer Championship. It was additionally named the North American Brewer of the 12 months on the 2022 Worldwide Beer Problem. Athletic has customized breweries in Milford, Connecticut, and San Diego, and donates as much as $2 million of all gross sales to defending and restoring out of doors areas throughout the globe through its Two For The Trails program. Plus, as part of its IMPACT Program, 1% of income goes to non-profit organizations that help optimistic influence and alternative from the bottom up. As of 2022, Athletic Brewing is proudly a Licensed B Company™. Its full-flavored close to beers and hop-infused glowing waters can be found on www.athleticbrewing.com.
