MILFORD, Conn. and SAN DIEGO — Athletic Brewing Firm, America’s main non-alcoholic craft brewer, immediately introduced the official launch of its app, giving customers a method to keep related with all issues Athletic.
The user-friendly cell app permits prospects to simply find and buy their favourite Athletic brews and DayPack glowing waters with just some faucets.
Now obtainable to obtain, the Athletic Brewing Co. App encompasses a retailer locator, unique entry to app-only brews, and an easy-to-navigate homepage the place customers can uncover new releases, store curated collections, and construct their very own subscription bundles.
App customers may also opt-in to obtain notifications when new brews change into obtainable, shortly entry their order historical past, and hearken to the newest episodes of the corporate’s “With out Compromise” podcast.
In response to Megan Brown, Athletic’s senior vice chairman of e-commerce & expertise, People spend over 4 hours per day¹ on their smartphones on common.
“Most of that point is spent utilizing apps, and 35% of U.S. customers use their cell units to buy objects online²,” Brown stated.
Athletic’s digital product director Lauren McLeod, who oversaw the event of the brand new app, added that 78% of customers favor to entry a retailer by means of a cell app versus a website³.
“One-third of app customers will uninstall an app in the event that they don’t discover it simple to use4,” McLeod stated. “Our aim when creating this app was to ship a streamlined consumer expertise so our prospects can effortlessly find their favourite brews, make purchases and uncover unique content material multi function place.”
To encourage downloads, Athletic is giving freely one free 6-pack when customers buy two or extra 6-packs by way of the app earlier than November 1. New app customers will even be capable to buy Athletic’s first app-exclusive brew, Tucker’s Tropical Triple IPA, which is made with two experimental hops from Yakima Chief and bursting with tropical hop aromas.
The app has been downloaded over 6,000 occasions since its launch. Further enhancements and integrations, together with an in-store loyalty program, are additionally slated for launch in 2023.
To obtain the app and see a full listing of options, go to the App retailer.
Comply with Athletic Brewing on Fb, Instagram, LinkedIn, TikTok, Twitter, and YouTube.
¹Statista: https://bit.ly/3TbhjO9
²,³, 4 Statista: https://bit.ly/3CKCxer
About Athletic Brewing Firm
Athletic Brewing, based in 2017 by Invoice Shufelt and John Walker, is America’s main producer of non-alcoholic craft beer. In 2022, Athletic was ranked because the twenty sixth fastest-growing personal firm in America by Inc. Journal and named to TIME’s “100 Most Influential Firms” listing. Athletic was additionally chosen as certainly one of Advert Age’s Prime 20 Hottest Manufacturers of 2022 and featured on Quick Firm’s “Manufacturers That Matter” listing in 2021. The corporate has gained over 5 dozen prestigious brewing awards, together with Gold & Silver for its Run Wild and Free Wave IPAs within the 2022 US Open of Beer Championships. Athletic has customized breweries on the east and west coasts, and its “Two for the Trails” initiative donates 2% of all gross sales to path and park cleanups and upkeep. Plus, as part of its IMPACT Program, 1% of income goes to non-profit organizations that assist optimistic influence and alternative from the bottom up. As of 2022, Athletic Brewing is proudly a Licensed B Company™. Its full-flavored non-alcoholic brews and hop-infused glowing waters can be found for buy on www.athleticbrewing.com.
