PHILADELPHIA, Pennsylvania – Auntie Anne’s®, the world’s largest hand-rolled comfortable pretzel franchise, and Philadelphia-based Evil Genius Beer Firm have teamed as much as create a particular Oktoberfest-style lager that can be launched simply in time for the traditional beer-centric celebration.
The brand new beer, dubbed Is Butter a Carb?, is an modern riff on the timeless Oktoberfest beer type; brewed not solely with imported German hops and malts, but additionally with fresh-baked Auntie Anne’s comfortable pretzels. That is the primary time Auntie Anne’s iconic pretzels have been used as an ingredient to develop and create a singular beer accessible for buy.
“The one factor higher than pretzels AND beer, is pretzels IN beer,” mentioned Evil Genius Beer Firm Co-Founder Trevor Hayward. “We actually needed to tie the manufacturers collectively in a enjoyable manner that reminds you of biting right into a heat pretzel with each sip.”
The brand new beer is available in at 5.5% ABV and has all of the makings of a traditional Oktoberfest, corresponding to a wealthy malt spine balanced by delicate hop character, and have a outstanding toasty taste profile that’s rounded out with nice salinity.
“We will’t anticipate followers of Auntie Anne’s and Evil Genius to get a style of this enjoyable collaboration,” mentioned Auntie Anne’s Director of Model Advertising and marketing Danika Brown. “It was vital to us to not solely create a beer made with our iconic pretzels, but additionally a beer that could possibly be loved alongside our pretzels. We knew we needed one thing that will transport our followers and permit them to really feel like they have been celebrating Oktoberfest in Germany.”
“We’re thrilled to collaborate with Auntie Anne’s. All of us have such fond reminiscences of their scorching, handmade pretzels and that form of nostalgia is precisely the form of feeling we like to ship with our beers. The style and scent will deliver this seasonal beverage to life in a manner not like another Oktoberfest-style beer earlier than,” mentioned Evil Genius Beer Firm’s Nationwide Gross sales Supervisor Kevin Keller.
Is Butter a Carb? can be accessible beginning August 15 in shops all through Evil Genius’ 9 state distribution footprint together with CT, DE, MA, MD, MI, NJ, OH, PA, and RI. It is going to be accessible in cans for beer and retail shops, and kegs (sixtels and halves) for bars and eating places. The beneficial value for a six pack can differ by market, however can be round $11.99.
To kick off the discharge, you may as well sit up for an Oktoberfest Social gathering on the brewery in Philadelphia on Thursday, August 18, from 5:00pm to eight:00pm. The occasion will function the Auntie Anne’s crew, a stein hoisting competitors, the Auntie Anne’s Meals Truck, Oktoberfest type decor, Oktoberfest-inspired meals specials, and conventional German music. Polkadelphia will carry out from 6:00pm to eight:00pm. The liter elevate competitors will begin at 7:00pm with one winner taking dwelling a particular prize. The Social gathering is free for the general public to attend.
About Auntie Anne’s
With areas in 49 states and greater than 25 international locations, Auntie Anne’s mixes, twists, and bakes pretzels to golden brown perfection all day lengthy in full view of visitors. Auntie Anne’s® shops could be present in malls and outlet facilities, in addition to in non-traditional areas together with universities, airports, Walmarts, journey plazas, army bases, and meals vehicles. Followers can now additionally order their favourite pretzel snacks for supply, pickup, and catering within the Pretzel Perks app. For extra info, go to AuntieAnnes.com, or comply with on Fb, Twitter, and Instagram
About Evil Genius
Evil Genius Beer Firm was began in 2011 by finest mates Luke Bowen and Trevor Hayward. After 10 years, and a motto of “Very Foolish Names for Very Critical Beers”, Evil Genius Beer Firm now distributes to 10 states (CT, DE, MA, MD, MI, NJ, OH, PA, VA and RI) and pumps out over 12,000 barrels of 19 completely different core and seasonal beers to quench their ever thirsty prospects.
For Extra Info:
https://www.auntieannes.com/isbutteracarb
