Story by Ross Blainey, Model Ambassador – Glenfiddich & Balvenie @ross_blainey
It’s about fucking time! The world must expertise how good the Australian hospitality and bar scene is. Geographically we’re on the finish of the road in Australia. A distant oasis of bangin’ drinks, banter, seashores and bubbles. It takes some effort for the remainder of the world to get right here, we’re not a journey hub as such and due to this we under-index on the world stage of world awards and lists. I’ve had this dialog with many individuals across the nation over time and everyone seems to be in agreeance that we have now the expertise, bars and experiences to be listed extra usually however we’re just a bit distant to get there. It’s not our fault or anybody else’s. It’s simply the way in which it’s.
“It’s simply the way in which it’s” is now not an finish to that dialog I can join. There’s an issue to be solved and we love a problem. We’re a household firm at William Grant & Sons and that features the hospo household of Australia. 136 years of household and one of many causes we maintain shifting ahead is by recognizing issues, discovering options and being daring sufficient to strive one thing new. From the creation of the one malt class at Glenfiddich within the ’60s, the pioneering of cask ending at The Balvenie within the 80s, and the instigation of the super-premium gin class with Hendrick’s to call a couple of. We’re all the time up for a problem. That is a type of nice alternatives, an ideal problem to do one thing collectively as a household. Sorry, I do know it’s tacky however I imply it fam.
This 12 months we begin making a distinction. This 12 months we take the very best of Australia and put it on the world stage, and this could possibly be just the start.
So, what’s the greatest stage on the earth to place our bar household onto? The place can we present the world’s high business professionals the unimaginable wares of Australian bars multi functional place? It must be Tales of The Cocktail, New Orleans 2023 – The William Grant and Sons well-known Portfolio social gathering.
So, what’s the greatest stage on the earth to place our bar household onto? The place can we present the world’s high business professionals the unimaginable wares of Australian bars multi functional place? It must be Tales of The Cocktail, New Orleans 2023 – The William Grant and Sons well-known Portfolio social gathering. And that’s precisely the place we will probably be taking seven of Australia’s greatest bars this 12 months (and possibly 2 extra).
Caretaker’s Cottage, Above Board, Perhaps Sammy, RE, The Baxter Inn, Ramblin’ Rascals Tavern are among the many bars we will probably be taking midway the world over to characterize their bar and their nation. That is actually the Australian Bar Olympic group, let’s be actual about this. Alongside Wee James Macrae our Hendrick’s Ambassador and myself we’ll group up with our US counterparts and placed on a present for over 3,000 folks. With two folks from every bar, our crew of over 16 folks will head throughout to LA after which New Orleans to quench the thirsts of the remainder of the world and put Australian bars on the forefront of the world scene. The place it needs to be. I is perhaps getting barely nervous typing this out. Shit, what have we finished…?
Every bar will probably be working with us over the approaching months to develop the idea and drinks for every pop-up and every could have a model from the portfolio that it’s going to give attention to. We wish to carry the essence of every bar to the social gathering, present what they do greatest and have as many individuals see it as we are able to. After a briefing with every of the groups this week I do know we’ve acquired a brilliantly dedicated, sensible and passionate group coming with us and we share the purpose of selling Australia.
It was an extremely arduous job for Wee James and myself to pick the bars, there are such a lot of we love and admire across the nation. We want we might take all of you directly. For a few of you who could also be disenchanted you’re not on this journey, I’d simply ask in your help and endurance on this as effectively as a result of we hope we are able to make this right into a extra common factor. Showcasing Australia to the world extra repeatedly. So, if all goes to plan there’ll hopefully be extra alternatives sooner or later and your help of those bars on this will go a good distance.
We’re honoured at William Grant & Sons to be a part of such a gifted hospitality household throughout Australia. It’s time to point out that to the world and promote Australia because the powerhouse of hospitality it’s. We’re not letting geography get in the way in which anymore and we’re not taking “that’s simply how it’s” anymore. Let’s take Australia to the world and present them we acquired critical sport.
Slàinte!
William Grant & Sons
is an revolutionary family-owned distiller and distributor who’ve a portfolio together with manufacturers like Monkey Shoulder, Hendrick’s Gin, Sailor Jerry, Glenfiddich & extra. Attain out to your reps to seek out out extra about their manufacturers and the group
