Expensive Consumer: Brown-Forman and The Coca-Cola Firm made headlines this summer season after asserting plans to launch Jack & Coke as a branded, ready-to-drink cocktail [see WSD 06-13-2022]. “It has been busy instances and Brown-Forman acknowledges the chance for development within the RTD space,” B-F RTD portfolio director Dallas Cheatham tells WSD. “So we’re positively resourcing … Proceed studying “B-F Sees “Lengthy Runway” for RTD Development with Jack & Coke and Past”
