Just lately named one in every of ’10 Most Efficient Entrepreneurs in Latin America,’ Roberto rejoins Bacardi from Mastercard the place he led the general positioning of the model together with the implementation of the model’s experiential advertising, the Mastercard Girls’s Copa America activation plan, and the event of the Priceless.com platform.
“I’m thrilled to be again at Bacardi and to work with the extremely gifted staff who has been constructing and main the model. Collectively, I do know we’ll construct Bacardi’s subsequent nice story,” shares Roberto.
Roberto takes on an open position following the promotion of Ned Duggan to World Chief Advertising Officer of Bacardi and President of Bacardi World Manufacturers Restricted. Roberto experiences to Ned and joins the Advertising Management Crew. He will likely be based mostly in Bermuda, pending authorization by the Bermuda Division of Immigration.
“Along with being a superb marketer, Roberto understands the worth of shopper mindsets, and equally essential, he will get Bacardi,” says Ned Duggan. “He is aware of our individuals, our tradition and brings a robust observe file of collaborating that’s key to proceed unlocking even higher progress for the model throughout the globe.”
Initially from Mexico, Roberto is fluent in Spanish, a father of 4 ladies and a multi-awarded marketer, most not too long ago, “Finest Regional Marketer in Latin America” by Adlatina, an AdAge companion. Roberto will likely be based mostly between the model’s places of work in Miami, Florida and international headquarters in Bermuda.
