“As a family-owned firm, doing the best factor is in our DNA, and all of us at Bacardi share that keenness for caring for the setting,” says Bacardi Restricted CEO Mahesh Madhavan. “By creating our very personal Bacardi forests, we are able to all take delight in having our personal constructive impression and being a part of our firm’s legacy for the subsequent 161 years and past.” The timber shall be planted in India, Nepal, Indonesia, Ecuador, and Madagascar, with 11 totally different species rigorously chosen to maximise the advantages to every location and neighborhood.
Bacardi CEO Mahesh Madhavan and Chief Provide Chain Officer Dave Ingram plant a cedar sapling in Bermuda – a part of the corporate’s initiative to plant a tree for every of its workers to rejoice 161st anniversary
To mark the 161st anniversary, Bacardi may also plant 161 coconut timber in Puerto Rico, residence to the world’s largest premium rum distillery the place BACARDÍ rum is produced. The timber will assist regenerate and defend a seaside positioned close to the BACARDÍ rum distillery, an space that has suffered vital hurricane harm in recent times.
“We care deeply in regards to the farmers who develop our lovely substances and take nice delight within the sturdy relationships we’ve spent a long time constructing with these communities,” says Dave Ingram, Chief Provide Chain Officer, Bacardi Restricted. “Planting these timber on their doorsteps is one other means of giving again as we spend money on their future and in defending the setting for generations to return.”
The initiative kinds a part of the continued drive from Bacardi to be probably the most accountable world spirits firm on the planet. By its in depth Environmental, Social & Governance (ESG) program, Good Spirited, the corporate takes daring motion to revive communities, revitalize pure ecosystems, and revolutionize the way in which it does enterprise.
