(SAN DIEGO, CA) – Award-winning craft beer pioneer, Ballast Level Brewing Co., introduced as we speak the addition of Speedboat Salt & Lime Blonde Ale on premise and in 12 oz. 6-packs to its rising core portfolio of year-round beers. The brand new launch helps the brewery’s long-term development plans and joins an already strong first quarter marked by the opening of Ballast Level’s 12,000 sf tasting room and kitchen in San Francisco’s Mission Bay neighborhood in February. Extra choices slated for 2023 embody the introduction of 19.2 oz. giant format singles and up to date 12 oz. blended packs.
“Innovation has been an enormous focus for us the final twelve months and with the ever-evolving craft beer shopper and trade competitors, we have to flex our brewers’ abilities and present how we will broaden our portfolio whereas additionally having slightly enjoyable,” mentioned Jamie Kelly, Vice President of Product Administration. “The whole lot round us is altering, and with the brewing workforce now we have, I see no higher time than now to make some nice new beer and produce again some Ballast Level fan favorites.”
Ballast Level’s newest year-round launch is a tackle a Köln-style ale with new package deal artwork designed by long-time resident artist Paul Elder that includes Ballast Level’s signature skeletal sailors cruising alongside San Diego Bay with the downtown skyline on the horizon. At 4.8% ABV, Speedboat is a smooth-sailing brew, flippantly hopped with citrusy, floral noble hops and completed off with a contact of lime and Himalayan sea salt. Vibrant and refreshing and with sweeter undertones than a Mexican lager, it’s the right companion to summertime meals like beer-battered fish tacos or spicy ceviche. The citrus notes construct bridges with fruity vinaigrettes and tangy salads, and the candy, bready undertones from the malt can hang around by the grill with the likes of smoked honey-glazed salmon and cilantro-lime grilled watermelon.
The success of Speedboat is already making waves in California with early stories indicating packaged product is mirroring gross sales benchmark success set by the brewery’s flagship juggernaut, Sculpin IPA, in simply the primary 30 days of its launch. Since launching mid-February, Speedboat has outpaced preliminary gross sales projections with preliminary stories indicating over 1,000 factors of distribution established in California up to now. Off premise momentum for the model has began off sturdy with promote by to over 230 Southern California chains together with Vons, Albertsons and Pavilions grocery shops in addition to 21 Whole Wines areas and extra comfort shops.
Speedboat accounted for brand spanking new draft traces in California and Arizona, with areas together with main stadiums and leisure venues together with Petco Park, Disneyland, Dodgers Stadium, Crypto Area, Goodyear Ballpark and Peoria Stadium together with on premise chains together with 16 Buffalo Wild Wings areas throughout Southern California and choose areas of California Pizza Kitchen and Dave & Busters. In Ballast Level’s tasting rooms, Speedboat is steadily within the high 10 manufacturers bought because it softly launched in 2022.
Speedboat Salt & Lime Blonde Ale – Blonde Ale, ABV: 4.8% 22 IBUs
Ballast Level’s tackle a Köln-style ale is flippantly hopped with citrusy, floral noble hops and completed off with a contact of lime and Himalayan sea salt.
Hop Varieties: Hallertau Mittlefruh, Magnum, Tettnager
Malt Varieties: Rahr 2-Row, Weyermann Pilsner, Rahr White Wheat, Dextrin Draft, 12 oz., 6-pack cans, 19.2 oz. singles
Ballast Level’s long-term development plan contains continued concentrate on flagship beers and driving innovation to create extra selections for present followers of the brewery and for these new to the model in Northern California. 19.2 oz. giant format singles have been launched this yr with a concentrate on giant venues and c-store markets and can initially embody Sculpin IPA, Hazy Sculpin IPA, Swingin’ Friar Ale — the official craft beer of the San Diego Padres — and Speedboat Blonde Ale.
The brewery has additionally launched new blended pack product traces in Q1, giving shoppers the chance to attempt new and award-winning core beers.
Ballast Level Combined Pack: (12, 12 oz. cans) – The Ballast Level Combined Pack contains quite a lot of new innovation and unique favorites for each one and each event:
Speedboat Salt & Lime Blonde Ale | Calico (Amber Ale) | Fathom IPA | Hazy Sculpin (India Pale Ale)
Ballast Level IPA Combined Pack: (12, 12 oz. cans) – The Ballast Level IPA Combined Pack is geared in direction of IPA drinkers searching for the unique trophy beer and for refreshing spins on the brewery’s signature West Coast-style IPAs:
Sculpin (India Pale Ale) | Grapefruit Sculpin (India Pale Ale) | Fathom IPA | Aloha Sculpin (India Pale Ale)
“Innovation is the important thing to shifting ahead and that’s the solely means we need to go,” provides Kelly. “We’ve got the liberty now to broaden our portfolio and have slightly enjoyable.”
About Ballast Level Brewing Co.
What began in 1996 as a small group of homebrewers who merely needed to make nice beer developed into the workforce of adventurers recognized as we speak as Ballast Level. A pioneering brewery born 25 years in the past inside the hallowed, hopped partitions of San Diego’s House Brew Mart, the whole artwork of the craft swims within the DNA of Ballast Level and informs each what’s inside and on the can. On March 2, 2020, Ballast Level formally returned to its iconic impartial roots beneath the brand new possession of San Diego-headquartered, Kings & Convicts Brewing Co., and continues to be an internationally acknowledged chief within the trade with six taproom areas in California. From bringing a hoppy twist to a porter or including 4 forms of malt to its amber ale, to creating the breakthrough gold-medal profitable Sculpin IPA, Ballast Level is understood for including its contact and asking if there’s a greater means. Ballast Level brews over 50 types of beer with an emphasis on R&D and innovation and is distributed in choose markets throughout the US and internationally. For extra data, go to www.ballastpoint.com and comply with our journey on Instagram and Fb.
About Kings & Convicts Brewing Co.
Kings & Convicts is a privately held firm headquartered in San Diego and based in Highwood, IL, within the North Shore of Chicago. Conceived by an Englishman and an Aussie, Kings & Convicts began brewing for the general public in 2017 and was constructed on the liberty of anti-authority and the spirit of fellowship. They brew ales and lagers impressed by the tales of convicts, royalty and the undercurrent of American gangsters. Each beer tells a narrative. A 2022 World Beer Cup® Bronze medal winner for Kings & Convicts Haze within the Park IPA, Kings & Convicts’ beer is offered on draft and in cans in bars and eating places throughout California and Chicagoland. For extra data, comply with alongside on Instagram and Fb and go to www.kingsandconvicts.com.
