The Icons’ Award-Successful Spirits Firm
Provides Extremely-Premium Product to its Portfolio
Icons Dr. Dre and Snoop Dogg introduced at the moment (March twenty seventh) the launch of Nonetheless G.I.N. By Dre and Snoop – an ultra-premium gin now out there for buy within the UK. Nonetheless G.I.N. By Dre and Snoop marks the highly-anticipated second product launch from the award-winning beverage model co-founded by the music legends – and their first entry into the pure premium-spirit area following the worldwide success of its first launch, the acclaimed canned cocktail, Gin & Juice By Dre and Snoop.
Positively easy, Nonetheless G.I.N. By Dre and Snoop stands out as a clear, gentle trendy gin that’s extremely mixable – and supremely drinkable. As the primary pure bottled spirit with Dre and Snoop’s official cosign, the game-changing Nonetheless G.I.N. By Dre and Snoop proves trendy but elegant, bursting with notes of tangerine, jasmine, and coriander for an unforgettable fragrant end.
The debut of Nonetheless G.I.N. By Dre and Snoop marks the model’s first growth since its profitable launch in 2024 with the modern, award-winning premium, glowing gin-based cocktail, Gin & Juice By Dre and Snoop. Just like how Gin & Juice By Dre and Snoop pays homage to Snoop’s smash hit tune “Gin and Juice” produced by Dr. Dre, Nonetheless G.I.N. By Dre and Snoop takes its idea from one other of the duo’s traditional collaborations – the timeless hit “Nonetheless D.R.E.” from Dr. Dre’s groundbreaking multi-platinum album 2001.
“This isn’t a spirit that we’re simply placing our identify on,” Dr. Dre explains. “It’s identical to we did with Beats headphones. All the pieces is us from the bottom up: the gin, the flavour, the packaging… All the pieces needed to be excellent. Snoop mentioned it greatest: we’re higher collectively – it’s all the time magical. It’s unbelievable to know that you just’ve bought one thing wonderful that you just really feel is gonna actually work. From the look to the style, it’s all there.”
“Daily within the studio when Dre and I have been making an attempt to make the dopest music, we have been consuming gin and simply having enjoyable,” Snoop Dogg clarifies. “We’ve been part of the evolution of this gin – from the creation of the flavour to the share of alcohol that’s in it – and it’s simply so good! Dre’s a perfectionist: he needs to verify it’s not simply good, however nice. Collectively, we ain’t gonna do nothing common!”
Certainly, Nonetheless G.I.N. By Dre and Snoop embodies the colourful citrus-forward flavour profile that effortlessly brings out the perfect of a cocktail’s important components, with refined floral and spice notes launched to steadiness and full its complexity. This highly-refined botanical gin mix comes from the artisanal means of vapour distillation in a copper pot – skipping no steps in crafting an ultra-premium but easy-drinking spirit worthy of placing Dre and Snoop’s identify on the bottle.
Nonetheless G.I.N. By Dre and Snoop shall be rolling out Nationally throughout the On and Off commerce this spring and is out there now at www.dreandsnoop.com for £38 RRP. The distinctive honeycomb 70cl bottle and attention-grabbing packaging for Nonetheless G.I.N. By Dre and Snoop was designed by Ini Archibong (who additionally conceived the distinctive branding for Gin & Juice By Dre and Snoop).
The rollout of Nonetheless G.I.N. By Dre and Snoop comes on the heels of the corporate’s profitable first yr with Gin & Juice By Dre and Snoop, together with growth into the UK and profitable quite a few business awards. “There’s a powerful crew of individuals round us,” Dr. Dre says: alongside its namesake co-founders, the spirit-driven firm is led by Patrick Halbert, Andrew Gill and Rocco Milano, the founders of On The Rocks Cocktails.
“Dre and Snoop have been concerned in each step – from the bottle design all the way down to getting the right concord of botanical notes and easy mouth really feel into every sip,” the model’s Chief Technique Officer Andrew Gill notes. “Specializing in the complexity of balancing all-natural botanicals, we blended the spice, botanical, and backyard components till we had precisely the precise profile – one which appeals to all kinds of palates, however advanced sufficient to fulfill essentially the most refined gin professional. Collectively, what we got here up with Dre and Snoop was the gin we’ve all the time needed to make.”
Dr. Dre and Snoop Dogg have marked the launch of Nonetheless G.I.N. by Dre and Snoop, with a groundbreaking new advert. Blurring the traces between eras, the duo have united with legends Frank Sinatra and Sammy Davis, Jr. by cutting-edge know-how – marking one other milestone second for his or her premium spirit enterprise. Nonetheless G.I.N. For All people: A Toast Between Legends brings these legendary artists collectively by modern AI. capturing the steadiness of traditional and trendy that defines Nonetheless G.I.N. By Dre and Snoop and its namesake creators. The 90-second prolonged model of the advert lives on the model’s YouTube channel.
To deliver this imaginative and prescient to life, the model collaborated with its artistic company, Rosewood Artistic, acclaimed director Dave Meyers (Taylor Swift, Kendrick Lamar), and entertainment-focused generative AI firm Metaphysic. The result’s a “what if?” assembly that cinematically bridges previous, current and future generations of superstars (together with model-actor Lori Harvey, who makes a shock cameo). The crew labored in shut partnership with the Sinatra and Davis estates to make sure a devoted illustration that honours how Frank and Sammy would have carried themselves.
For extra data and places to buy, go to www.dreandsnoop.com
