A complete survey was carried out amongst members of the London Competitions, aiming to achieve insights into their satisfaction ranges, perceived worth for cash, impression on gross sales, and success tales, in addition to reasoning on getting into London Competitions.
The 2023 London Competitions have as soon as once more demonstrated its extraordinary impression on alcohol companies globally, serving as a catalyst for model consciousness, credibility enhancement, and market enlargement. Final version of LC, noticed members from varied corners of the globe, which strengthened the competitors’s standing as a big platform for companies to showcase their merchandise, innovation and acquire recognition within the aggressive spirits, wine, and beer industries.
In 2017, London Competitions acquired launched – with separate competitors for London Wine, London Spirits and London Beers – by the Beverage Commerce Community. The principle motive to introduce the competitors was to evaluation merchandise by high quality, worth and bundle.
There was a transparent hole between what our trade loves and what the precise customers love. The thought behind the launch of the London Competitions was to make awards extra related and be nearer to the tip client and the way in which they reward their wines, spirits and beers. Extra importantly, that is how the commerce additionally rewards any manufacturers they listing.
To know our prospects higher as we transfer into 2024, we did a small survey and the overwhelming satisfaction expressed by the vast majority of members highlights the occasion’s effectiveness. A formidable majority of entrants reported being “Very Glad” with their expertise, a testomony to the competitors’s group and the worth it delivers to all its entrants.
Satisfaction chart on the idea of responses acquired within the survey
One of the notable impacts of the London Competitions is the elevated model consciousness that it fosters. Quite a few companies reported a big increase in model recognition following their award wins. This heightened visibility is essential within the crowded beverage trade, permitting manufacturers to face out and seize client consideration.
The London Competitors from the previous 6 years has established itself as probably the most essential and related competitions within the alcohol trade. It attracts a number of the greatest judges on this planet and rewards merchandise that almost all attraction to potential customers in how they style, their worth for cash and what they appear to be.
Forbes article on London Competitions. Picture Supply Forbes.
Furthermore, the competitors has confirmed to be a morale booster, significantly for groups working tirelessly behind the scenes at their institutions. Recognition at such a prestigious platform validates their efforts and dedication, fostering a way of delight and motivation inside this trade.
Downpour Gin Founders
Downpour Gin: Case Examine On Profitable Medal At London Spirits Competitors
Learn extra of London Competitors’s Success tales revealed in “The customer”. Nevertheless, the advantages lengthen past mere recognition. Some members famous tangible enterprise impacts, together with elevated gross sales and progress in market presence.
For example, MOOKA Rum from South Africa skilled fast market progress and companion curiosity publish their Silver Medal win, whereas a boutique distillery credited the competitors with inserting their gin on the worldwide map and enhancing their repute considerably.
Mooka Rum, Silver Medal Winner at The 2023 London Spirits Competitors Showcasing LSC Sticker at The Entrance of The Bottle
Some testimonies are :
“Being a gold medal winner on the LSC has had a big impression on our gross sales. One in all our enterprise objectives for the yr was to achieve extra traction within the on-trade. Recognition from LSC has acted as a seal of approval on this respect because the competitors is judged by a number of the world’s main figures from the hospitality sector. Not solely this, judging is undertaken with the tip client in thoughts, so you realize the judges can genuinely see an area on your merchandise.” – Kate MacDonald and Jonny Ingledew,Downpour Scottish Dry Gin
“INU Gin is a model that has been available in the market for 3 years. After we gained the medal, we solely had 2 years of existence, but it surely allowed us to solidify all of the technical analysis behind the product, giving it status within the home market. Its impression introduced relevance to the flavors and its modern merchandise, positioning it nicely inside the Argentine market. At the moment, we’re an rising model seeking to export to different nations. Profitable the medal provides us the momentum and distinction wanted to attain this aim” – Virginia Gonzalez, INU Gin
“For a corporation firmly based mostly in Australia, we discover that it’s of nice significance to determine ourselves on the worldwide enviornment and specifically benchmark our merchandise in opposition to a spread of worldwide merchandise. London Spirits permits us to do that and offers us with higher confidence in selling our merchandise particularly once we know they’re of a gold customary. Additionally if it turned out {that a} product didn’t obtain a medal it could be a sign to us that we would have liked to hold out additional growth on it. The medals characteristic prominently on our bottles and do clearly improve our gross sales in addition to offering a chance to interact extra with our prospects as we focus on our successes and clarify what led to receiving the awards.” – Chris Pratt, kilderkin distillery
“It’s all the time rewarding to win any medal when competing in opposition to so many nice and far larger manufacturers, however to win the Greatest Brandy at this yr’s LSC occasion was completely sensible.” – Gordon Chalmers, head distiller and co-owner of Tamborine Mountain Distillery
Tamborine Mountain Distillery in Queensland
The London Competitions additionally present a invaluable alternative for suggestions and enhancements. Contributors obtain insights from skilled judges, serving to them refine their merchandise and packaging. This suggestions is invaluable for brand new and established manufacturers alike, because it guides them in aligning their choices extra intently with market expectations and client preferences.
Shelf talkers supplied by judges at London Competitions
By way of worth for cash, the competitors scores excessive marks. Many entrants praised its cost-effectiveness and the intensive help supplied by the London Competitors group. In comparison with different worldwide competitions, London Competitions are perceived as extra holistic, contemplating not simply the standard of the product but additionally its marketability and packaging.
“It was price getting into to get our model on the market alongside another unbelievable beers. “ – Jo Fam from Attic Brew
“It’s powerful to quantify the greenback worth that this competitors has had on our enterprise. It has been constructive by the media each in Australia and Internationally. It has elevated our place inside the district and trade.
I might like to obtain medals/trophies to position on show to match the extent of significance of successful at such a high-level competitors {that a} certificates doesn’t painting.” – Debra Spence, Conrad Dstillery
“Good worth for cash. This can be a nicely organised competitors that takes within the many elements of creating high quality wine similar to style, worth and packaging.” – Lara Pethybridge , poplar grove
“Wonderful worth. We’re approached by many various competitions and discover that the London Competitors will not be solely very cheap within the charges they cost but additionally that they supply a wonderful help service. And they’re very supportive. We particularly notice that one yr when our courier allow us to down and misplaced the packages we despatched, London allowed us to submit the spirits the following yr at no extra value.” : Chris Pratt, kilderkin distillery
In conclusion, the 2023 London Competitions have solidified their function as a pivotal occasion for companies within the spirits, wine, and beer industries. By providing a platform for recognition, suggestions, and networking, the competitions allow manufacturers to raise their standing, refine their choices, and broaden their market attain. As companies proceed to navigate the aggressive panorama, the London Competitions emerge as a invaluable ally, fostering progress, innovation, and excellence within the trade.
The 2024 London Competitions now goals to be extra international and impactful with the launch of International Ambassadors program, judges re-union networking occasion, London Competitions VIP prowein commerce present occasion in Germany, extra media companions all over the world and with larger and essential commerce judges.
