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Bar Journal | Creating Premium Bar Excellence


The eighth version of the London Wine, Spirits, and Beer Competitions proudly introduces its inaugural Regional and Class Ambassadors Program for the 2025 version. This transformative initiative invitations trade leaders and influencers to teach customers and commerce professionals about their respective areas and classes on the worldwide stage. This system goals to ascertain London Competitions as a world benchmark, specializing in serving to winners make a big impression globally. Ambassadors and consultants may also advocate for the highest class winners worldwide.

Introducing the First Batch of Ambassadors for the 2025 London Competitions

Mattia Scarpazza

  • Area and Class of Focus: Italy and Chile
  • Beverage Kind: Wine
  • Function: Ambassador

Mattia Scarpazza, a devoted wine skilled, has been a big determine within the wine trade since finishing his WSET Diploma in 2018. Starting his profession as a sommelier at Petersham Nurseries Café in 2013, Mattia’s ardour for wine communication led him to turn out to be a famend wine author and the creator of the ‘Trying Into Wine’ podcast. By way of insightful interviews with trade consultants, his podcast delves into wine areas, types, science, and producers. Specialising in advertising and branding, Mattia assists wineries in growing compelling methods and fascinating storytelling to reinforce their model presence.

Marco Stella

  • Area and Class of Focus: France and Italy
  • Beverage Kind: Spirits
  • Function: Ambassador

Marco Stella, the Bars Director at Monte Carlo Seaside in Monaco, started his hospitality profession on the younger age of 13. Through the years, he has honed his expertise throughout numerous nations, together with the UK, Malta, Italy, Spain, and now Monaco. His intensive expertise consists of main the group on the Mandarin Bar, Mandarin Oriental Hyde Park London, and dealing with high professionals in Barcelona. Marco’s experience lies in product consistency, high quality, and the artwork of mixology.

Adriana Valentini

  • Area and Class of Focus: Italy and the UK
  • Beverage Kind: Wine
  • Function: Ambassador

Adriana Valentini, an unbiased Wine Marketing consultant, brings a wealthy background of world expertise and prestigious positions throughout the wine trade. She has labored with shoppers like Aethos Accommodations and served because the Group Wine Supervisor for Triple Sea Meals in Milan. Adriana’s profession consists of working at Milan’s two Michelin-starred ‘Il Luogo di Aimo e Nadia’ and the luxurious Corinthia Resort in London. She is multilingual and obsessed with wine schooling, aspiring to be one of many main feminine sommeliers.

Chiara Sieni

  • Area and Class of Focus: Italy and the UK
  • Beverage Kind: Wine
  • Function: Ambassador

Chiara Sieni DipWSET, Wine choose with London Competitions, Valpolicella Wine Specialist and Langhe Wines Ambassador, initially from Florence I moved to London 13 years in the past the place I began to be extra obsessed with wines. I took my French and Italian Wine Scholar with West London Wine College and I efficiently handed my Diploma with WSET, changing into Alumni. Labored beforehand with Decanter to organize the Awards wines, I’m a freelancer with Dolce Vita, an Italian wines distributor and I at the moment work with Amathus Drinks, the place hopefully I may begin a task of Educator.

Gaurav Dixit

  • Area and Class of Focus: Thailand
  • Beverage Kind: Wine
  • Function: Knowledgeable

Gaurav Dixit is a seasoned hotelier with over 13 years of expertise in luxurious hospitality manufacturers reminiscent of Taj Accommodations, The Leela Palace Accommodations and Resorts, and Lebua Accommodations and Resorts in Bangkok. A passionate traveler and beverage fanatic, Gaurav has managed numerous facets of hospitality, together with eating places and bars. After establishing himself as one among India’s high sommeliers, he moved to Thailand. All through his profession, Gaurav has managed acclaimed institutions and acquired prestigious awards, such because the Wine Spectator Award for 5 consecutive years throughout his tenure in Delhi.

Increasing to a Wider Viewers and Setting New Requirements

With the introduction of the Ambassadors Program, the London Competitions goal to succeed in a broader viewers in areas like France, Germany, Spain, and Italy, in addition to rising markets reminiscent of Asia and South America. One main initiative will probably be to speak in Spanish, Italian, and French within the upcoming months. The Competitions may also collaborate with regional and nation wine, spirits, and beer associations worldwide to assist their members develop in worldwide markets. One other important change in 2025 will contain together with importers and distributors from the UK, together with grasp distillers and head winemakers from all over the world, within the judging panel.

For the whole record of Regional and Class Ambassadors and knowledge on upcoming webinars[1] [2] , please go to the respective London Competitions web sites.

The London Wine, Spirits, and Beer Competitions recognise and reward high quality, worth, and packaging. The competitions are devoted to figuring out excellent drinks that meet the expectations of each the commerce and customers. The London Spirits Competitors is organised by Beverage Commerce Community, which helps drinks producers and model house owners join with consumers, distributors, and retailers to convey their merchandise to market.

The submission for the London Wine, Beer and Spirits Competitors is now open. Manufacturers trying to get worldwide recognition and to get in entrance of the world’s high bartenders, mixologists, sommeliers, grasp sommeliers, wine, beer and spirits consumers and grasp’s of wine are inspired to enter now.

Reap the benefits of the tremendous early chicken pricing that’s on until August 31, 2023. Please go to London Wine, Spirits and Beer Competitions to be taught extra on find out how to enter.

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