Wonderland Cocktails, the ready-to-drink cocktail model from BrewDog Distilling Co., is proud to announce its official launch into Tesco shops throughout the UK. Accessible now, this thrilling partnership brings Wonderland Cocktails to over 500 Tesco areas nationwide, providing shoppers handy entry to bar-grade canned cocktails for enjoyment at house or on the go.
Launched in September 2023, Wonderland Cocktails is a set of 5 high-quality cocktails that assure that good serve each time, made utilizing BrewDog’s acclaimed spirits: LoneWolf gin, Abstrakt vodka, DUO rum, and Casa Rayos tequila. The vary features a Basic Margarita, Espresso and Passionfruit Martini which might be SHAKE cocktails leaving just a little additional house on the prime of the can for a long-lasting créme on the drink and better alcohol content material. The Basic Mojito and Cantarito Paloma are CHILL cocktails, able to serve from the can as an extended drink.
Steven Kearsley, Managing Director at BrewDog Distilling Co., acknowledged, “Final yr after we created the Wonderland model, our goal was three-fold: 1) How can we create a greater level of entry to our spirits for shoppers? 2) We imagine there’s a hole out there for a enjoyable, vibrant premium RTD cocktail vary. 3) How will we improve the standard of serve via an interactive dispense mechanism. We actually imagine the liquid is of an distinctive calibre, all made utilizing our personal spirits and the elements you’d anticipate finding within the serve in a cocktail bar. The brand new Tesco itemizing is such a giant win for us, with all 5 SKUs being listed in over 500 shops throughout the UK. At £3.90 a can or 4 for 3 in a everlasting grocery supply, we can provide individuals the possibility to strive every of our spirits in an RTD that takes the trouble out of blending up your personal drinks. With the class seeing critical progress over the previous 24 months, the supply of Wonderland in Tesco is an incredible probability for us to get extra nice tasting cans in arms whereas displaying the world that we make distinctive spirits.”
Wonderland Cocktails aren’t solely scrumptious but additionally environmentally acutely aware, with every cocktail made with carbon-neutral BrewDog spirits. Moreover, the canned cocktails themselves are carbon-neutral, because of the offsetting of CO2 emissions within the provide chain and manufacturing processes.
Marie Prepare dinner, Purchaser at Tesco, expressed her enthusiasm for the partnership, stating, “We’re very excited in regards to the Wonderland cocktail vary touchdown in Tesco shops. From their impactful on-shelf standout to the distinctive high quality liquid, the model ticks all of the packing containers for our shoppers. With the cocktail RTD class experiencing year-on-year progress, the addition of 5 iconic cocktail serves in our 4 for 3 supply means we are able to get extra superb RTD serves into the arms of many extra individuals.”
Wonderland Cocktails are priced at £3.90 per can and are on a everlasting 4 for 3 supply and can be found now to buy from Tesco shops all through the UK.
