Now of their eighth yr, the London Competitions haven’t solely set the usual for high quality and innovation inside the trade however have additionally change into a strong platform for winners to safe new listings, appeal to world media consideration, and drive gross sales progress. The London Competitions’ judges comprise a prestigious panel of trade professionals throughout the trade guaranteeing that each product is evaluated for its high quality, market worth, and packaging attraction.
Hear from our judges:
“London Spirits Competitors is the right floor for each new and established spirits to examine the traits and the rivals, serving to them discover their place out there. Successful at LSC helps a spirit change into extra seen to the bartender group, constructing their branding and gross sales” – Enrico Chiappini
“The LWC doesn’t simply choose wines on high quality; it additionally considers worth for cash and packaging. Meaning the wines that win right here aren’t simply good—they’re additionally market-ready. An LWC award can actually elevate your model, making it extra interesting to distributors and retailers.” – Chiara Sieni
Hear from our winners:
“Being a gold medal winner on the LSC has had a big impression on our gross sales. One in every of our enterprise objectives for the yr was to achieve extra traction within the on-trade. Recognition from LSC has acted as a seal of approval on this respect because the competitors is judged by among the world’s main figures from the hospitality sector.” – North Uist Distillery Co’s Downpour Gin
“With the rise in worldwide meals and spirits awards it may be unclear what the value of a gold medal is. The London Spirits Competitors is an exception, with consumers holding such an award within the highest esteem. This displays the inherent worth of successful gold medals on the London Spirits Competitors, which has helped propel us ahead as we develop Headlands each regionally in Australia and additional afield in abroad markets.” – Headlands Distilling Co
World press & recognition
Indian spirits have proven outstanding success on the 2024 London Spirits Competitors. Protection in main publications like The Financial Occasions and The Week highlights the rising prowess of Indian distilleries on the worldwide stage. Tequila, too, had its second of glory, with Cierto Tequila being named “Tequila of the Yr,” as detailed on Forbes.
Regional Illustration
In June 2024, the London Competitions launched their first group of regional class ambassadors, aiming to reinforce world illustration throughout key markets. The ten ambassadors hail from a various vary of nations, together with Italy, France, Chile, the UK, Thailand, Romania, the EU, the US, Turkey, Spain, and South Africa. This initiative highlights the rising worldwide attain of the competitors and their dedication to showcasing regional excellence on a world stage.
Judging course of
The judging is damaged down like this: Q (High quality Rating) + Worth Rating (V) + Bundle Rating (P) = London Wine Competitors Rating. A separate weighted rating is given for every of the three elements of the judging course of, high quality will get twice the burden.
High quality rating: marked out of 100 I Worth rating: marked out of 100 I Packaging rating: marked out of 100.
Key Deadlines & Pricing
Key Dates:
Early Fowl Ends – 30 November 2024 (Save £40 per entry)
Common Registration Ends – 28 February 2025
Warehouse Closes – 07 March 2025
Judging Date – 26 & 27 March 2025
Winners Announcement – 22 April 2025
Price Schedule:
£140 Early Fowl – Now to 30 November 2024 (Save £40 per entry)
£180 Common – 1 December 2024 to twenty-eight February 2025
Amount Low cost Now Obtainable
3 to eight entries: 10% low cost
9 to 13 entries: 15% low cost
14 or extra entries: 20% low cost
