Amber Beverage UK (ABUK) is proving itself a pressure to be reckoned with. The corporate is a headline sponsor ofLondon Cocktail Week which opened yesterday (13 October and which runs till 23 October). ABUK is working a stand-alone Little Cocktail Village in Covent Backyard. The fast-growing premium tequila model,Rooster Rojo Tequila, is a part of the model hub takeover, and also will be launching a brand new tequila expression on the occasion.
Alongside Rooster Rojo on the Little Cocktail Village in Covent Backyard, arguably essentially the most premium web site for the entire occasion, are three different manufacturers distributed by Amber Beverage UK*.
Many 1000’s of shoppers are anticipated to buy wristbands this 12 months, giving them entry to attempting well-priced cocktails all through London.
There are Rooster Rojo cocktails, bar take-overs from world-leading bartenders, tequila masterclasses with the Grasp Blender, and cocktail masterclasses with Ansis Ancovs, Rooster Rojo’s International Model Ambassador, who may also be making particular visits to key prospects.
That is one among 4 ‘micro-hubs’ popping up throughout London every internet hosting a set of immersive pop-up bars serving scrumptious cocktails. The launch of a brand new Rooster Rojo Tequila expression – Ahumado – will give professionals and shoppers an opportunity to be amongst the primary to style the brand new tequila.
Tina Connolly, Senior Model Supervisor at Amber Beverage UK, explains: “Rooster Rojo is making a huge impact in London. London Cocktail Week, now in its 13th 12 months, is likely one of the most necessary drinks occasions for shoppers and our takeover of the Little Cocktail Village in Covent Backyard presents an thrilling alternative for this fast-growing tequila model particularly as we’re utilizing the event to launch our new Ahumado tequila. This occasion is the proper event to showcase Rooster Rojo as a premium 100% blue agave tequila from Mexico.”
Earlier this 12 months, the model launched a world promoting marketing campaign reminding individuals to SIP DON’T SLAM, thus emphasising the truth that well-made tequilas are designed to be sipped and loved for his or her tremendous agave style.
Tina Connolly added: “As extra shoppers turn into conscious of Rooster Rojo, now’s the fitting time for much more prime bars and eating places to listing the model. Our eye-catching bar underlines the premium high quality of Rooster Rojo Tequila.”
As well as, for Amber Beverage UK’s KAH Tequila model, can be enjoying a job within the pageant. Tina Connolly mentioned: “We will probably be having occasions on the D&D Group’s venue, the wonderful Madison, overlooking St Paul’s Cathedral within the Metropolis hosted by KAH Tequila’s model ambassador, providing one other likelihood to showcase one of many world’s prime tequila manufacturers.”
For commerce gross sales inquiries: gross sales.uk@amberbev.com
Comply with on Instagram @Rooster.Rojo for particulars of go to Rooster Rojo at London Cocktail Week.
