Thursday, December 1, 2022
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Bar Journal | Growing Premium Bar Excellence


Rockstar Spirits Ltd has appointed Amber Beverage UK as the brand new distributor of its progressive spiced rum manufacturers, Captain Webb’s Two Swallow Rum vary, Grenade Overproof Spiced Rums, and Bomb Rums. The transfer takes speedy impact.

Rockstar Spirits was based by CEO, Thomas G Hurst, the multi award-winning spiced rum creator who, most just lately, was shortlisted for a regional Meals & Drink Entrepreneur of the 12 months class on the 2022 Nice British Entrepreneur Awards. 

The merchandise to be distributed by Amber Beverage UK (ABUK) embody 5 expressions within the Captain Webb’s Two Swallows assortment – Citrus & Salted Caramel Spiced Rum, Orange & Ginger Spiced Rum, Cherry & Salted Caramel Spiced Rum, Pineapple & Salted Caramel Spiced Rum, and Banana & Salted Caramel Spiced Rum. All are 38% ABV spirits with a RRP of round £22-23.50 for a 50cl bottle.

Additionally within the portfolio are three Grenade Overproof Spiced Rums in Pineapple, Grapefruit and Passionfruit variants, all boasting an ABV of 65%, with an RRP of £32.00. The third model within the Rockstar armoury is the Bomb Navy Energy Spiced Rum vary (57% ABV) accessible in Cherry or Banana iterations, with a RRP of £31.50.

The Two Swallows and Grenade rums are made utilizing premium sipping rum created by the Diamond Distillery in Guyana. The spirits are infused with some twenty pure substances together with 100% pure fruit flavours and the nice and cozy spices that create the distinctive style profiles of those superb rums. They’re excellent as sipping rums and have additionally been designed to mix nicely with mixers or to type a fancy and scrumptious ingredient for up to date and basic rum cocktails.

The Bomb vary is made with rum from Panama and aged for two years in bourbon casks. These rums are sourced from what’s believed to be the world’s most sustainable rum distillery.

Thomas Hurst, CEO and Founding father of Rockstar Spirits, mentioned: “I created the Two Swallows vary in homage to my nice uncle, Captain Matthew Webb, who was the primary particular person to swim the English Channel in 1875. Tragically, he drowned while trying to swim the rapids at Niagara Falls. I named the model ‘Two Swallows’ as a result of legend has it {that a} tattoo depicting two swallows on a Naval man will carry his soul to heaven. This rum model is a tribute to my daring uncle not simply within the model identify however within the daring, progressive packaging too. We’re all about heritage in addition to modernity because the Diamond Distillery, the place we supply our spirits, has a wealthy historical past courting again to the 1650s.” 

The attention-catching packaging of your complete assortment affords excellent shelf-standout in retailer and superbly adorns the again bar with the elegant, vibrant and delightfully elaborate graphics.

The completed rums are produced and bottled in Manchester, England. The merchandise, which  are gluten free and appropriate for vegans and vegetarians, have garnered seven Gold Medals within the Rum Masters. The corporate has featured on the tv programmes This Morning, Sunday Brunch, Steph’s Packed Lunch, Celeb MasterChef and Dragon’s Den, the latter leading to a profitable pitch.

Pictured: Thomas Hurst on the Nationwide Tv Awards

Douglas Cunningham, CEO of ABUK, feedback: “We’re delighted that Amber Beverage UK has been appointed because the UK distributor for this disruptive, daring, and progressive flavoured spiced rum vary.  As a class, rum is at an thrilling stage proper now. The ABUK staff is worked up on the prospect of working with Rockstar Spirits to take the vary to its subsequent stage of progress.” 

The earlier distributor was Hammonds of Knutsford.

For commerce gross sales, contact the Amber Beverage UK buyer providers staff on 01283 217703 or by way of gross sales.uk@amberbev.com

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