Barstool personalities, Kevin Clancy, John Feitelberg, Brianna Chickenfry, Grace O’Malley, & Dana Beers have been tapped to advertise the brand new ready-to-drink malt beverage model
From the makers of 4 Loko and Mamitas, Pirate Water hits shops nationwide
CHICAGO, IL and NEW YORK – Barstool Sports activities, probably the most influential sports activities, way of life and leisure media model on the web and Phusion Initiatives, the creators of the favored 4 Loko line of malt drinks and Mamitas tequila seltzer, are excited to announce the launch of their latest creation, Pirate Water. The refreshing, ready-to-drink malt beverage model is available in a 16oz can that includes 4 scrumptious flavors together with Intercourse on the Seaside, Margarita, Miami Vice, and Bahama Mama. Plus, with an ABV of 10%, Pirate Water packs a punch that’s excellent for any get together.
The advertising and marketing push will characteristic a few of Barstools’ hottest and beloved expertise – Kevin Clancy & John Feitelberg, stars of the main comedy podcast, KFC Radio, Brianna Chickenfry & Grace O’Malley, hosts of the web’s beloved PlanBri Uncut, and Dana Beers, finest identified for his “Zillion Beers” merch line that was a viral sensation, shall be main the cost to advertise Pirate Water. Try the video right here: https://www.instagram.com/p/CpBHcX5jWNc/
The launch month will embrace a slew of experiential advertising and marketing occasions together with:
- February 28: A treasure hunt in Los Angeles, New York Metropolis, and Boston inviting Barstool followers to attach immediately with Barstool expertise at shock places and have an opportunity to win prizes and extra. And, Barstool shall be releasing unique Pirate Water merchandise obtainable on retailer.barstoolsports.com.
- March 16: Brianna Chickenfry & Grace O’Malley will host a Pirate Water Spring Break Social gathering at Rock Bar Day Membership in Ft. Lauderdale (tickets obtainable on the hyperlink under).
- March 19: A forged of Barstool expertise will head to Boston to take part within the South Boston St. Patrick’s Day Parade, cruising via the streets on a Pirate Water branded duck boat to rejoice the launch of the model.
“That is probably the most excited we’ve been to work with a model up to now,” mentioned Brianna Chickenfry, co-host of PlanBri Uncut. “Phusion has given us a ton of artistic route in integrating this product into ours and our audiences’ kinds. We are able to’t wait to share it with the world and watch it explode.”
“Pirate Water is each phenomenal and inexpensive, it solely is smart for us to make it our drink of selection,” mentioned Grace O’Malley, co-host of PlanBri Uncut.
“If you wish to begin a celebration you solely want one factor: Pirate Water,” mentioned John “Feits” Feitelberg, co-host of KFC Radio.
“We love our partnership with the crew at Barstool,” mentioned Jaisen Freeman, co-founder/CEO Phusion Initiatives. “They’re the biggest and most related media property out proper now. We’ve been working with them for just a few years and have seen how their attain not solely hits our core shopper, but additionally converts to product gross sales. We’re very excited for this launch and to associate collectively for years to come back.”
Phusion and Barstool Sports activities have been companions for over two years, integrating their Mamitas and 4 Loko manufacturers into a number of of Barstool’s franchises together with PlanBri Uncut, Sundae Dialog with Caleb Pressley, & Neighborhood Eats with Rone.
Barstool Sports activities’ capacity to create and promote branded drinks has turn into an indicator of the corporate’s advertising and marketing technique. By tapping into its loyal and engaged fan base throughout totally different Barstool franchises, the media empire and its expertise are in a position to join with audiences on a deeper stage, whereas offering new and thrilling merchandise. Barstool has a confirmed observe file of efficiently launching co-branded drinks, comparable to Spittin’ Chiclets’ #1 flavored vodka in North America, Pink Whitney, and Huge Deal Brewing, its new super-premium golden ale. Extra not too long ago, Barstool launched Stella Blue Espresso, a brand new espresso model impressed by Dan “Huge Cat” Katz, host of the #1 sports activities podcast within the nation, Pardon My Take.
Pirate Water is accessible nationally at retailers together with Gopuff, Walmart, HEB, Racetrac, Jewel-Osco, Circle Ok and plenty of extra. So, subsequent time you’re hanging out with buddies, hitting the city, or discovering your subsequent journey, remember to seize a can of Pirate Water and let the nice occasions roll!
Hyperlink to buy Pirate Water Spring Break Launch Social gathering tickets: https://www.tixr.com/teams/briandgracepool/occasions/bri-grace-s-pool-party-61245
