Continued Development Out-of-the-Gate for Verhoeff Household
September twenty second – Over the previous 12 months the Verhoeff household and group of buyers has bought Stoneboat Vineyards, opened two areas for Valley Commons Vineyard, and now they welcome Ian Scromeda to hitch them as a associate and govt vp.
Scromeda will put to work his sturdy expertise in constructing wineries over the past decade, as he joins the group as a managing associate, alongside the Verhoeff household and a various group of buyers in Stoneboat Vineyards (Oliver, BC) & Valley Commons Vineyard (Oliver and Fort Langley, BC).
With roots in Winnipeg, Manitoba, Scromeda grew up between Winnipeg and Kelowna, the place his grandparents owned a fruit orchard that he would assist with each summer season from the age of 5. Scromeda’s introduction to the wine world additionally started as a toddler, when he would assist his grandfather make wine, and a bottle was on each household dinner desk. Scromeda loves not solely the method of wine from the winery all the way in which to the bottle, but in addition the distinctive and difficult nature of the wine enterprise; an trade he hopes to stay in for years to come back.
Scromeda attended the College of Winnipeg the place he obtained his BBA, then later attended the College of Southern California to acquire his MBA. In 2014, Scromeda joined a staple vineyard within the Okanagan, Poplar Grove, the place he labored for 5 years, going by means of many departments, ending at director of operations, overseeing a lot of the operation. At Poplar Grove, Scromeda gained expertise in all areas, together with winemaking, logistics, gross sales, advertising, hospitality, and common vineyard administration.
In late 2019 when new alternative and problem introduced itself, Scromeda joined the workforce at Phantom Creek, certainly one of British Columbia’s largest and most prestigious wineries, because the property director, the place he supervised all hospitality and gross sales. Throughout his time at Oliver BC’s Phantom Creek, Scromeda labored with a number of the world’s most gifted winemakers from varied international areas similar to Olivier Humbrecht, Mark Berringer, and Francis Hutt.
In 2021 Scromeda, his spouse, and two of their pals began Joiryde Vineyard, one of many many boutique wineries within the District Wine Village in Oliver, BC, with Scromeda taking over a guiding function.Now Scromeda joins Valley Commons and Stoneboat as govt vp to supervise operations and enterprise growth. Scromeda ’s function is to work with Rudy Verhoeff and Kyla Richey, in addition to the excellent winemaking and tasting room groups, to take each manufacturers to the subsequent degree. Scromeda brings his depth of data and expertise within the wine and hospitality enterprise to additional develop and execute the expansion plans for each wineries.
About The Verhoeff Group of Firms (VGC)
Run by brothers Paul and Stephen Verhoeff, focuses on occasion and hospitality sectors, and operates varied corporations together with Purple Door Occasions and Buying and selling Submit Brewing, and now, Valley Commons and Stoneboat.
In 2020, Paul and Stephen Verhoeff approached husband-wife duo Rudy Verhoeff & Kyla Richey to start out up their subsequent venture — a vineyard. Lately retired from skilled and nationwide workforce volleyball, the pair got down to carry a mindset of making group over meals and wine to their enterprise. ‘Valley Commons’ pays tribute to the 2 valleys: the Okanagan and the Fraser which are residence to the vineyards and vineyard areas with the tag line of “The place We Collect” entrance and centre of the model.
Extra at valleycommons.ca
Stoneboat Pinot Home is a heritage vineyard simply off the celebrated Black Sage Street within the South Okanagan, acquired by the VGC in April 2021. Boasting a number of the oldest vines within the Valley, Stoneboat is finest recognized for its superb Pinot varietals and family-like hospitality. Its residence winery, coined ‘The Gravelbar’ is an space of distinctive, extraordinarily rocky subsoils that produce a number of the finest Pinot Noir wines within the Okanagan.
Extra at stoneboatvineyards.com
