When most beer is as low-cost as water, it’s arduous to persuade folks to take an opportunity on an artisanal specialty brew with recent elements. So Belgo, a Belgian craft beer brewed in Vietnam, launched the beer-currency promotion, permitting beer lovers to change any mass market beer for the upper finish Belgo and style the distinction.
Belgo, brewed in-house with recent elements – some shipped straight from Belgium – supplies an artisanal Belgian beer expertise in Vietnam. Each beer honors the wealthy custom and historical past of Belgian beer brewing. They actually have a Belgian brew grasp on board to verify each beer meets the Belgian requirements. In fact, because of this the craft brews even have a craft value.
So, how will you persuade a rustic with entry to a number of the least expensive beer on the earth to take an opportunity on a dearer brew?
Style the distinction.
The beer model launched a merchandising machine that allowed customers to swap common beers for a chilly Belgo beer. Beer-lovers from throughout town discovered no matter mass market beer they may from native comfort shops and bars and flocked to the machine to lastly attempt a high quality Belgo with out having to actually pay for it.
“Belgo is about including a twist”, provides Gauthier Lagasse, CEO and Co-founder of Belgo. “So, we knew that, in a market the place mass market beers are broadly accessible, we wanted to honor our persona and be disruptive to get folks to attempt our beer.”
This beer-currency merchandising machine was launched on Ho Chi Minh Metropolis’s most outstanding strolling avenue. Belgo additionally has 3 beer pubs throughout town, serving their brews and genuine Belgian meals for locals and expats. After the merchandising machine, the model launched the promotion of their pubs, main mass market beer drinkers proper to the Belgian beer Walhalla. Patrons can stroll in with any common beer and out with a chilly Belgo. However in fact, the model hopes folks will keep for the Belgian Truffle Fries.
“We’re a small model, however our ambitions are massive”, says Magdalena Bialasiewicz, Advertising and marketing Director at Belgo. “We imagine this beer-currency platform is a superb idea to indicate that we don’t want a giant finances to face out and present folks Belgo’s high quality.”
The promotion is a vital reminder for native F&B companies all all over the world. It’s an inspiration for the way, with a small finances, a neighborhood craft beer can compete for consciousness with a lot bigger multinationals. All you want is creativity and an entire lot of bravery.
For Extra Data:
https://www.youtube.com/watch?v=hmXA7zc8hXY
