Blake’s Beverage Firm, the collaborative voice of three main cider manufacturers, Blake’s Exhausting Cider, Austin Eastciders, and AVID Cider Co., entered 2024 because the nation’s second largest unbiased cider firm. With a strengthened nationwide footprint and a ardour for daring, fruit-forward onerous drinks crafted from contemporary components, Blake’s Beverage Firm has entered a number of new distribution partnerships in 2024. The cider class continues to rank among the many quickest rising beverage segments, with Imperial Cider pacing simply behind Imperial IPA as the most important progress driver in craft beverage, and Blake’s is nicely positioned for progress this yr.
Within the first two quarters of 2024, Blake’s Exhausting Cider, Michigan’s main cidery, made vital strides in increasing its market presence and product choices, including new distribution companions in Higher Pittsburgh (INCO Beverage & Galli Beer Distributing), Higher Nashville (Ajax Turner Co. Inc), Southern California (Stone Distributing), and Waterloo, Iowa (Fahr Distributing). In addition they launched within the Higher St. Louis market with 4 new companions (Krey Distributing Co., Gray Eagle Distributors, Lohr Distributing, and H.W. Herrell Distributing) and within the Pacific Northwest, in Oregon and Washington with Maletis, Bigfoot, and Summit Distributing, and Montana, with Bronken’s Distributing.
Blake’s distribution portfolio contains flagships American Apple, which debuted as Blake’s first-released imperial cider in 2022 and continues to see an elevated charge of sale, and Triple Jam, Blake’s gross sales main semi-sweet cider. Its Spring and Summer season seasonals, Cherry Limeade and Raspberry Tea are pushing class boundaries.
In March, Blake’s collaborated with a Michigan-based spirits producer to launch a vodka impressed by Triple Jam, which is celebrating its 5-year anniversary this yr. Along with increasing their distribution and increasing its portfolio, Blake’s Exhausting Cider signed a sponsorship settlement with Publix Area at Joker Marchant Stadium.
“We’re excited to see the Blake’s Exhausting Cider model lead the {industry} by way of quantity and greenback share progress,” mentioned Andrew Blake, Founder and CEO of Blake’s Beverage Firm. “We’re setting ourselves up for a really thrilling again half of the yr with comparable gross sales and advertising approaches to the Avid and Austin model households.”
Texas-based Austin Eastciders, was Texas’ top-selling cidery final yr and has maintained its momentum this yr with strategic expansions and product launches. Austin Eastciders launched in Florida with seven distributors and California with Stone Distributing in 2024. In March, the cidery launched Rico Tepache, a 4th class product innovation, as its newest year-round, fruit-based beverage throughout Texas and Southwestern states.
“We’ve employed two regional managers and 5 discipline gross sales managers this quarter,” mentioned Chase Kushak, President of Blake’s Beverage Firm. “We’re leaning into a robust gross sales technique all through 2024 supported by folks and product innovation.”
Oregon-based AVID Cider Co. accomplished a multi-year enlargement effort final yr to assist assist the cidery’s six-state distribution footprint within the Northwest. In February, Avid launched Tuesday Cocktail Membership, its new fresh-pressed apple wine RTD, in Oregon, Washington, Montana, and Nevada.
With every model within the Blake’s Beverage Firm household celebrating its 11 yr anniversary in 2024, Blake’s Exhausting Cider, Austin Eastciders, and Avid Cider Co. are evolving with the {industry}, bringing revolutionary product lineups within the 4th class to expanded factors of distribution this yr.
ABOUT BLAKE’S BEVERAGE COMPANY
Launched in 2023, Blake’s Beverage Firm is a collaboration of three industry-leading cider manufacturers urgent a singular mission to reclaim cider’s rightful place as America’s drink. With a nationwide footprint and cideries in Michigan, Texas, Oregon, and New York, Blake’s Beverage Firm maintains a ardour for daring, fruit-forward drinks, contemporary components, and a dedication to craft. Discover ciders from Michigan’s prime cidery Blake’s Exhausting Cider, Texas’ prime cidery Austin Eastciders, and Oregon’s AVID Cider Co. at retail in 30 states. For extra data on Blake’s Beverage Firm and its relentless dedication to the cider trigger, go to blakesbevco.com.
