Blake’s Onerous Cider, Austin Eastciders, and AVID Cider Co. drive development with imperial cider portfolio extensions in 2023
ARMADA, MI, Jan. 16, 2024 – Blake’s Beverage Firm, which debuted in 2023 because the collaborative voice of three main cider manufacturers, Blake’s Onerous Cider, Austin Eastciders, and AVID Cider Co., enters 2024 because the nation’s second largest cider firm with a powerful nationwide distribution footprint and a mission to rekindle America’s ardour for cider and fruit-forward drinks. With every model celebrating its 10 yr anniversary in 2023, the Blake’s Beverage Firm household earned its place as Michigan and Texas’ top-selling cider manufacturers final yr, reporting year-over-year development, expanded distribution, and ongoing investments in product innovation and model improvement.
As Michigan’s main cidery, Blake’s Onerous Cider grew its complete gross sales quantity greater than 10% final yr and ranked as a Prime 10 cidery in america. Blake’s Onerous Cider’s annual development is led by American Apple, which debuted as its first-released imperial cider in 2022. Blake’s tripled distribution of American Apple, an 8% ABV semi-sweet imperial cider, in 2023 and reported a fee of sale improve of 85% for the quickly rising model year-over-year.
Blake’s Onerous Cider’s longtime flagship cider and gross sales chief Triple Jam, a 6.5% ABV semi-sweet cider made with actual berries, additionally noticed phenomenal development in 2023, reaching a year-over-year gross sales improve of 24% in 2023. Development of Triple Jam was supported by model extensions in 2023, together with the 4.5% ABV lite cider Jam Session. Blake’s will even introduce an imperial cider to the Triple Jam model household in 2024.
General, Blake’s Onerous Cider lineup contains seven of the Prime 10 promoting ciders all through its residence state of Michigan. Blake’s Onerous Cider at the moment distributes to 29 states throughout the Midwestern, Southern, and Japanese US with plans to develop its footprint, innovate its product lineup, and assist model consciousness with strategic retail activations in 2024.
Texas-based Austin Eastciders, which joined the Blake’s Beverage Firm workforce in November 2023, earned its place as Texas’ high promoting cidery final yr, with its lineup making up seven of the Prime 10 promoting ciders all through the Lone Star State. Austin Eastciders additionally joins Blake’s Onerous Cider among the many ranks of the Prime 10 cider manufacturers nationally, with distribution in 22 states all through the Northeast, Southeast, and Southwest.
Austin Eastciders’ practically 5% total gross sales development final yr was supported by product and packaging improvements, together with its best-selling selection packs and the addition of imperial ciders. Austin Eastciders’ Imperial Tropical Punch, which launched because the top-selling on-site bundle at Austin Metropolis Limits final yr, grew a state-wide presence all through Texas with the introduction of 4-packs of 19.2 oz cans. Born and nurtured within the Stay Music Capital of the Phrase, Austin Eastciders will proceed so as to add a Texan twist to its fruit-forward beverage portfolio with upcoming product improvements in 2024.
Washington-based Avid Cider Co., which represents Blake’s Beverage Firm’s rising presence all through the most important apple-growing area of the US, accomplished a multi-year enlargement effort in 2023 with the transfer of its manufacturing facility to Redmond, Ore. Its new 15,000 sq. ft. facility helps the cidery’s six state distribution footprint within the Northwest.
Avid additionally launched a lineup of imperial ciders in 2023, persevering with its ongoing dedication to product innovation and a confirmed historical past of experimentation. The cidery will launch an thrilling lineup of non-cider fruit-forward drinks in 2024.
“We’re excited to proceed to develop the cider class with our three distinctive legacy manufacturers which might be all serving to to maneuver the cider class ahead,” stated Andrew Blake, CEO Blake’s Beverage Firm. “Collectively we’ve got a singular alternative to inform the story of cider and showcase our fruit-forward, category-expanding innovation. We sit up for taking America’s apples to new and thrilling heights in 2024.”
With a nationwide footprint and cideries strategically positioned in all major apple-growing areas of the US, Blake’s Beverage Firm is the second largest cider firm in america and is positioned for development in 2024. The collaborative nature of the groups within the Blake’s Beverage Firm household enhances their ardour for daring, fruit-forward drinks, contemporary components, and a dedication to craft.
***All information referenced is measured by Circana (previously IRI) and represents TUS by {dollars} (L52W TUS MULO ending 12/24/23)
ABOUT BLAKE’S BEVERAGE COMPANY
Launched in 2023, Blake’s Beverage Firm is a collaboration of three industry-leading cider manufacturers urgent a singular mission to reclaim cider’s rightful place as America’s drink. With a nationwide footprint and cideries in Michigan, Texas, Oregon, and New York, Blake’s Beverage Firm maintains a ardour for daring, fruit-forward drinks, contemporary components, and a dedication to craft. Discover ciders from Michigan’s high cidery Blake’s Onerous Cider, Texas’ high cidery Austin Eastciders, and Washington’s AVID Cider Co. at retail in 30 states. For extra data on Blake’s Beverage Firm and its relentless dedication to the cider trigger, go to blakesbevco.com.
