Blake’s Beverage Firm, which debuted in 2023 because the collaborative voice of three main cider manufacturers, Blake’s Laborious Cider, Austin Eastciders, and AVID Cider Co., enters 2024 because the nation’s second-largest cider firm with a robust nationwide distribution footprint and a mission to rekindle America’s ardour for cider and fruit-forward drinks. With every model celebrating its tenth anniversary in 2023, the Blake’s Beverage Firm household earned its place as Michigan and Texas’ top-selling cider manufacturers final yr, reporting year-over-year progress, expanded distribution, and ongoing investments in product innovation and model improvement.
As Michigan’s main cidery, Blake’s Laborious Cider grew its complete gross sales quantity by greater than 10% final yr and ranked as a Prime 10 cidery in the USA. Blake’s Laborious Cider’s annual progress is led by American Apple, which debuted as its first-released imperial cider in 2022. Blake’s tripled distribution of American Apple, an 8% ABV semi-sweet imperial cider, in 2023 and reported a price of sale improve of 85% for the quickly rising model year-over-year.
Blake’s Laborious Cider’s longtime flagship cider and gross sales chief Triple Jam, a 6.5% ABV semi-sweet cider made with actual berries, additionally noticed phenomenal progress in 2023, reaching a year-over-year gross sales improve of 24% in 2023. The expansion of Triple Jam was supported by model extensions in 2023, together with the 4.5% ABV lite cider Jam Session. Blake’s may even introduce an imperial cider to the Triple Jam model household in 2024.
General, Blake’s Laborious Cider lineup consists of seven of the Prime 10 promoting ciders all through its house state of Michigan. Blake’s Laborious Cider presently distributes to 29 states throughout the Midwestern, Southern, and Jap US with plans to develop its footprint, innovate its product lineup, and help model consciousness with strategic retail activations in 2024.
Texas-based Austin Eastciders, which joined the Blake’s Beverage Firm group in November 2023, earned its place as Texas’ top-selling cidery final yr, with its lineup making up seven of the Prime 10 promoting ciders all through the Lone Star State. Austin Eastciders additionally joins Blake’s Laborious Cider among the many ranks of the Prime 10 cider manufacturers nationally, with distribution in 22 states all through the Northeast, Southeast, and Southwest.
Austin Eastciders’ almost 5% general gross sales progress final yr was supported by product and packaging improvements, together with its best-selling selection packs and the addition of imperial ciders. Austin Eastciders’ Imperial Tropical Punch, which launched because the top-selling on-site package deal at Austin Metropolis Limits final yr, grew a state-wide presence all through Texas with the introduction of 4-packs of 19.2 oz cans. Born and nurtured within the Dwell Music Capital of the Phrase, Austin Eastciders will proceed so as to add a Texan twist to its fruit-forward beverage portfolio with upcoming product improvements in 2024.
Washington-based Avid Cider Co., which represents Blake’s Beverage Firm’s rising presence all through the most important apple-growing area of the US, accomplished a multi-year growth effort in 2023 with the transfer of its manufacturing facility to Redmond, Ore. Its new 15,000 sq. ft. facility helps the cidery’s six state distribution footprint within the Northwest.
Avid additionally launched a lineup of imperial ciders in 2023, persevering with its ongoing dedication to product innovation and a confirmed historical past of experimentation. The cidery will launch an thrilling lineup of non-cider fruit-forward drinks in 2024.
“We’re excited to proceed to develop the cider class with our three distinctive legacy manufacturers which might be all serving to to maneuver the cider class ahead,” stated Andrew Blake, CEO Blake’s Beverage Firm. “Collectively we’ve a singular alternative to inform the story of cider and showcase our fruit-forward, category-expanding innovation. We look ahead to taking America’s apples to new and thrilling heights in 2024.”
With a nationwide footprint and cideries strategically positioned in all main apple-growing areas of the US, Blake’s Beverage Firm is the second largest cider firm in the USA and is positioned for progress in 2024. The collaborative nature of the groups within the Blake’s Beverage Firm household enhances their ardour for daring, fruit-forward drinks, recent components, and a dedication to craft.
About Blake’s Beverage Firm
Launched in 2023, Blake’s Beverage Firm is a collaboration of three industry-leading cider manufacturers urgent a singular mission to reclaim cider’s rightful place as America’s drink. With a nationwide footprint and cideries in Michigan, Texas, Oregon, and New York, Blake’s Beverage Firm maintains a ardour for daring, fruit-forward drinks, recent components, and a dedication to craft. Discover ciders from Michigan’s prime cidery Blake’s Laborious Cider, Texas’ prime cidery Austin Eastciders, and Washington’s AVID Cider Co. at retail in 30 states.
