ARMADA, Michigan – By way of a momentous partnership introduced at this time, Michigan-based Blake’s Onerous Cider and Texas-based Austin Eastciders are coming collectively, alongside the Pacific Northwest’s Avid Cider Firm (acquired by Blake’s Onerous Cider final yr), to rekindle a bit of American historical past and supercharge the resurgence of the cider class.
The uniting of those three manufacturers to create Blake’s Beverage Firm marks the revival of cider as “America’s Drink”, a convention that dates again to 1899, when exhausting cider was the popular beverage for thousands and thousands of Individuals, with a staggering 55 million gallons produced in America alone2. Right this moment, exhausting cider is experiencing a cross-category renaissance with shoppers on the lookout for genuine, progressive, fruit-forward propositions to share with family and friends, regardless of the event.
Blake’s Onerous Cider, deeply rooted in a 1,000 acre plus apple-producing farm in Armada, Mich, proudly upholds a household legacy spanning practically 80 years. Avid Cider Firm, hailing from the cider-rich Pacific Northwest in Bend, Ore, brings its adventurous spirit to this patriotic fusion. In the meantime, Austin Eastciders, born and nurtured within the Dwell Music Capital of the World, Austin, Texas, provides a Texan twist to this unified partnership.
Blake’s Beverage Firm holds a distinguished place in actively fueling cider tradition, evident of their dwelling markets (ranked #1 in Texas and #1 in Michigan). Their mission is to harness this dwelling market ardour and their daring taste improvements to excite shoppers throughout the remainder of the US.
“We don’t wish to change what makes these manufacturers nice, we’re coming collectively to develop into the most important impartial cider firm within the US,” shares Andrew Blake, CEO and founding father of Blake’s Onerous Cider. “Whereas our passions and mission align, every model gives shoppers distinctive flavors, personalities, and complementary views filtered by means of the lenses of their areas.”
On this partnership:
With operations spanning throughout New York, Michigan, Oregon, and Texas, Blake’s Beverage Firm could have vital scale masking all main apple-growing areas of the US. This presence ensures a gradual apple provide for all manufacturers with a portfolio estimated to be shut to 2 million circumstances in 2023.
Blake’s Beverage Firm can now ship a extra full portfolio of merchandise with a wide range of flavors throughout a number of value tiers assembly a wider collection of shoppers the place they store and drink.
“Our founders’ imaginative and prescient 10 years in the past was to be the #1 Cider in Texas and the #1 Craft Cider in every single place we select to go,” states John Glick, President and CEO of Austin Eastciders. “With this partnership, we consider we will fulfill our founders’ mission to carry extra cider to the lots.” Glick will stay with the corporate in a management function by means of the transition.
Particulars of this deal haven’t been publicly disclosed.
For extra details about Blake’s Onerous Cider and the brand new Blake’s Beverage Firm, please go to www.BlakesBevCo.com.
ABOUT AUSTIN EASTCIDERS
With the inclusive rallying-cry, “Cider Y’all,” Austin Eastciders produces craft ciders in Austin, Texas, utilizing actual components and bittersweet apples to create historically impressed ciders. Based in 2013, Austin Eastciders gives a strong core assortment together with the best-selling Unique Dry, Blood Orange, Pineapple and Imperial Tropical Punch. The cidery additionally produces a rotating line of limited-release ciders starting from Piña Colada to Hatch Inexperienced Chile – and every thing in between – out there in small batches in Texas and at their Collaboratory location, open 7 days every week on the East Facet of Austin. Can’t make it to Texas? That’s too unhealthy, we want you might! You may choose up a Style of Texas in Austin Eastciders packaged merchandise out there throughout 22 states together with the Northeast, Southeast and Southwest. For the most recent on Austin Eastciders, observe us on Fb, Twitter, and Instagram (@eastciders) or go to austineastciders.com
ABOUT AVID CIDER COMPANY
Avid Cider Firm seeks to offer the class resolution to what we discovered was a scarcity of steadiness between excessively dry or cloyingly candy ciders out there within the market in 2013. Based because the “good” different to the burgeoning cider market, Avid noticed the chance to create higher balanced exhausting cider that also quenches the patron’s deep thirst for journey. We’re on a mission to carry out the most effective of the Northwest with our clear, pure, and locally-sourced cider.
As an organization with deep roots within the Pacific Northwest, Avid fosters a deep connection to our shoppers, offering award-winning cider with off-the-wall client experiences, Bend-ing the principles for what cider could be in Bend, Oregon and past. To maintain up with Avid Cider, observe us on Fb (@AVIDCider) and Instagram (@avidcidercompany) or go to avidcider.com.
ABOUT BLAKE’S HARD CIDER COMPANY.
Blake’s Orchard and Cider Mill, based in 1946 by Gerald and Elisabeth Blake in Armada, Michigan, was the birthplace of Blake’s Onerous Cider in 2013. Andrew Blake, a third-generation farmer, launched the corporate, a family-owned and operated American craft cider model, proper on the household’s 78-year-old farm in hopes of difficult the established order of “exhausting cider”, with a deal with recent pressed apples and adventurous taste profiles.
In a brief ten years of working, Blake’s Onerous Cider is now a high 10 model within the US and #1 in Michigan, with distribution throughout 29 states, and three manufacturing services. The model stays rooted in fruit-forward product innovation with flavors that play exterior the traces of conventional exhausting cider, providing prospects a extra distinctive but nonetheless approachable beverage to take pleasure in. To maintain up with Blake’s Onerous Cider, observe us on Instagram and Fb (@blakeshardciderco).
