Because the ready-to-drink motion continues to broaden into higher-ABV choices, the Boston Beer Firm has launched Slingers Signature Cocktails.
This new line is a malt-based, 8% ABV, cocktail-style drink in a 24-oz. can.
Three preliminary flavors embrace: Bahama Mama, Peach Screwdriver and Pineapple Punch.
“With its robust factors of distinction, relatable model ethos and malt-based recipe, we actually really feel like we’ve received a winner in Slingers,” says Andrea Desaulniers, Supervisor of Innovation at Boston Beer. “And the model’s bodily attributes — a handy, single-serve bundle with a higher-than-average ABV and crowd pleasing graphics — make it particularly suited to the comfort retailer class-of-trade. So, we’re doubling down and stacking our chips there!”
Slingers will distribute regionally earlier than the potential for a nationwide footprint.“Regional test-and-learns like Slingers allow us to leap on developments rapidly whereas additionally giving us the area to collect direct client suggestions and hone the model earlier than increasing,” says Robert Vail, Head of Innovation at Boston Beer. “It’s one of the best of each worlds. Our two-tiered strategy to innovation permits us to be each ‘massive and small’.”
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