Laborious Seltzer “OG” Actually Steps into Quick-Rising Canned Cocktail Area on Nationwide Vodka Day with Premium Supply for Drinkers Residing Their Premium Years
BOSTON – On Nationwide Vodka Day, Actually Laborious Seltzer, chief and innovator within the exhausting seltzer class, right now broadcasts the launch of the model’s first spirits-based seltzer, Actually Vodka Seltzer. Made with six-times-distilled premium vodka and actual fruit juice, Actually Vodka Seltzer shall be accessible nationally in 4 distinctive flavors together with Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine beginning October 11.
Crisp, flavorful, and delightfully refreshing, every Actually Vodka Seltzer fashion leads with a predominant fruit paired with a complementary fruited again notice for a premium taste mixture and pure style profile. At 5% ABV and simply 110 energy with 2g sugars and naturally gluten free, Actually Vodka Seltzer is an ideal method to stage up your consuming expertise.
The Authentic Inspiration for Actually Laborious Seltzer Serves as Model’s Newest Innovation
Credited with growing the trade’s unique exhausting seltzer, Actually, Boston Beer Firm Director of Product Growth Casey O’Neill describes the most recent evolution of this refreshing, handy and enjoyable various to mild beer as a no brainer. “You would say the standard vodka seltzer was my inspiration for Actually Laborious Seltzer from day one for its refreshing style and limitless prospects,” mentioned O’Neill. “Our workforce has spent numerous months testing 1000’s of drinkers on tons of of recipes and taste mixtures to get the most recent and best extension of Actually good. A spirits-based seltzer that’s crisp, clear and flavorful had been my north star for Actually innovation, however it’s secure to say we’re simply getting began.”
“A trailblazer and tastemaker since coming onto the scene over 5 years in the past, Actually is consistently innovating and difficult what drinkers count on from exhausting seltzer,” mentioned Matt Withington, Director of Advertising and marketing, Actually Laborious Seltzer. “We’ve earned our function as the final word past beer vacation spot and are able to elevate the canned cocktail area with our first spirits-based seltzer. We’re giving discerning drinkers a cause to commerce up their vodka seltzer with a model they know and love, Actually, plus six-times-distilled vodka and actual fruit juice for a ‘actually’ distinctive consuming expertise.”
Driving Consciousness and Trial with Catchy Marketing campaign and Digital Promotion
To launch its new Actually Vodka Seltzer, Actually will kick off a 360-degree built-in marketing campaign, “There’s Vodka in This!,” this fall to drive consciousness of the spirits-based providing supported largely through social and digital, and e-commerce along with retail and point-of-sale to drive trial. Moreover, Actually will goal millennial drinkers by providing a “premium low cost” for these having fun with their “premium years” by means of a promotion that performs on Actually’s model of previous and new: nostalgia and innovation. To study extra in regards to the #TrulySeniorDiscount, comply with Actually on Instagram @Actually or Twitter @TrulySeltzer.
This new vodka-based addition brings the Actually lineup to 38 complete flavors (and counting!). All-new Actually Vodka Seltzer shall be accessible in 12-ounce slim cans and selection 8-packs and single fashion 8-packs and 4-packs beginning this fall at a advised retail worth of $9.99 (4-pack) to $17.99 (8-pack). Go to www.trulyhardseltzer.com for extra info and availability.
Actually as a Vacation spot for Modern Past Beer Experiences
With this newest launch, Actually continues to cement its function within the alcoholic beverage area as a platform for past beer innovation. Vodka Seltzer is the primary spirits-based seltzer from Actually and the most recent innovation that comes on the heels of an unique exhausting seltzer optimization which added actual fruit juice to the whole portfolio. Additionally in 2022, the model launched a daring taste pack, Actually Margarita-Fashion, and Actually Flavored Vodka in collaboration with Beam Suntory.
About Actually
Since its inception in 2016, Actually has been probably the most progressive past beer expertise, breaking the boundaries of what customers count on from exhausting seltzer. Actually believes nobody is only one taste, which is why it’s accessible in additional than 30 distinctive flavors and counting together with 12 scrumptious originals, 4 flavors of Actually Lemonade, 4 flavors of Actually Iced Tea, 4 flavors of Actually Punch, 4 flavors of Actually Margarita-Fashion, two flavors of Actually Further, plus three flavors of Actually Lemonade Freeze Pops and even limited-time kinds together with seasonal combine packs. In 2022, Actually launched Actually Flavored Vodka and its first spirits-based exhausting seltzer, Actually Vodka Seltzer. To study extra about Actually, comply with Actually on social media, go to www.trulyhardseltzer.com or cease by the house of Actually innovation in Downtown Los Angeles at Actually LA.
