The Guatemalan model Botran Rum has returned to the U.S. market after a two-year hiatus, with a brand new look that features its many certifications (ISCC PLUS, Rum of Guatemala PDO, SGS Carbon Impartial Certification).
To reenter the U.S., Botran has partnered with Mexcor Worldwide to reintroduce the model.
The U.S. portfolio consists of 5 rums — No. 8, No. 12, No. 15, No. 18 and Reserva Blanca — all packaged in 700-ml. bottles.
“The model refresh is supposed to ask shoppers to expertise the colourful, joyful and vibrant facet of Guatemala whereas higher speaking Botran’s place as one of many high premium rums the world over” says Ivan Valdez, senior world model supervisor for Licores de Guatemala, the mum or dad firm of Botran Rum. “Our new imaginative and prescient is to fill each glass with the brilliant and vibrant spirit of Guatemalan rum.”
Botran Rum was based greater than 80 years in the past in 1940 by 5 Botran brothers (Venancio, Andrés, Jesús, Felipe and Alejandro) who emigrated to Guatemala from Burgos, Spain. Upon arriving in Guatemala, the brothers started producing rum in small portions. Finally they unified different household distillers to determine Licores de Guatemala, whose present chairman is Don Jaime Botran , the second era.
Botran Rum is a single property rum that’s produced from two kinds of cane harvested between November and April, within the fields of Retalhuleu, situated on the Pacific south coast of the nation.
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