Saturday, January 21, 2023
HomeAlcoholBowmore broadcasts Lunar New Yr journey retail unique - Drinks Worldwide

Bowmore broadcasts Lunar New Yr journey retail unique – Drinks Worldwide


The 18 12 months outdated Bowmore Lunar New Yr has been matured in Oloroso and Pedro Ximénez sherry casks and minimize at 43% abv.

“We’re thrilled to unveil the 18 12 months outdated Bowmore Lunar New Yr Restricted Version solely to World Journey Retail throughout Asia for a second 12 months in a row,” mentioned Manuel González, advertising director of World Journey Retail for Beam Suntory.

“Lunar New Yr and journeys are inextricably linked – as thousands and thousands around the globe embark on a journey dwelling to be reunited with family members. We wished to guarantee that consumers may discover in Bowmore the right match and the right reward for these celebrations.”

2023 is the 12 months of the Water Rabbit, a component that options in an illustrated packaging design that pulls inspiration from the normal brushstrokes of Chinese language work.

The 18 12 months outdated Bowmore Lunar New Yr is obtainable now solely throughout obligation free shops in China, South Korea, Hong Kong, Taiwan, Singapore, Thailand, and Malaysia at an rrsp of US$145.

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