July twenty seventh – González Byass USA is releasing Brandy Presidente with a brand new label and bottle to showcase the brandy’s heritage with ‘De Mexico Para Todos’ (translating to from Mexico from all) embossed on the bottle to have fun the model’s heritage.
Presidente is the nationwide drink of Mexico, produced by Casa Pedro Domecq; the Domecq firm is the highest producer of brandy in Mexico and was based in Jerez, Spain 1822 by Pedro Domecq Lembeye to produce prime quality sherries and brandies. In 1941 the corporate arrange brandy distilleries and soleras in Mexico and South America, launching Presidente in 1956.
The bottle additionally now features a seen crest embossed in pink, signifying the Casa Pedro Domecq heritage, together with the Domecq signature.
Nicolás Bertino, CEO and Nation Supervisor of González Byass USA, says, “Presidente is the second-largest imported brandy within the U.S. and we wished to showcase the heritage and modernity of the model, whereas what’s on this new bottle is similar, scrumptious brandy tens of millions have come to like.”
Retailing for $16.99, Presidente will transition to the brand new 750ml bottle throughout the U.S. in August 2022, along with 200ml, 375ml, 1L, and 1.75L bottle codecs.
For extra info, please contact Rebekah Polster at [email protected]
About González Byass USA
González Byass USA is a Chicago based mostly importer for a strategically chosen portfolio of effective wine and spirit manufacturers from across the world together with Spain, Chile, Italy and Austria.
González Byass USA is the US subsidiary of González Byass headquartered in Jerez de la Frontera, Spain. González Byass is a family-owned, assortment of wineries based in 1835 which spans throughout Spain’s most vital wine producing areas.
As we speak the fifth era of the household are the custodians of many distinctive manufacturers having constructed the corporate right into a household of wineries which produces wine in a few of Spain’s most well-known areas; Bodegas Beronia (Rioja and Rueda), Dominio Fournier (Ribera del Duero), Cavas Vilarnau (Cava), Finca Constancia (Vino de la Tierra de Castilla), Finca Moncloa (Vino de la Tierra de Cádiz), Viñas del Vero (Somontano) and Pazos de Lusco (Rías Baixas). In every of those areas the household strives to make the very best high quality wines respecting the native terroir and the atmosphere. On the identical time the corporate has additionally expanded its pursuits additional within the premium spirits enterprise and has created pioneering manufacturers resembling The London No.1 and Nomad Outland Whisky to enhance the Spanish brandies within the portfolio Soberano and Lepanto. In recent times, the household have expanded outdoors of Spain buying the standard vineyards of Viñedos Veramonte in Chile. Organically farmed vineyards producing cool local weather wines from Casablanca and sophisticated reds from Apalta.
González Byass USA additionally represents plenty of worldwide wineries within the US market together with from Austria Domäne Wachau, and from Italy Pranza, Caldora, Cantine Cellaro, Vesevo, Vigneti Del Salento and Tenute Rossetti. As well as, Harveys Bristol Cream and Fundador Brandy de Jerez and El Recuerdo and Señorio mezcals have been lately added to the portfolio, in addition to Mexican brandies from Pedro Domecq: Presidente and Don Pedro.
