Breakthru will provide the favored non-alcoholic various throughout the U.S.
December 15, 2022—Breakthru Beverage Group, a number one North American beverage distributor with operations throughout america and Canada, right this moment introduced a nationwide partnership with Lyre’s, a number one non-alcoholic beverage model, efficient January 1, 2023. The partnership covers nearly all of Breakthru’s U.S. footprint and contains launching Lyre’s in three new markets: Delaware, Pennsylvania and South Carolina. This strategic addition to Breakthru’s portfolio displays the corporate’s ambition to signify solely the very best and most modern manufacturers whereas always evolving to satisfy altering shopper wants.
“From the sober-curious motion to these merely seeking to wind down from an evening out, non-alcoholic options are gaining momentum amongst shoppers with a give attention to high quality substances with nice flavors. We’re thrilled to associate with Lyre’s to assist meet these calls for,” stated Drew Levinson, VP Enterprise Growth, Rising-Craft Manufacturers. “We stay nimble when constructing our portfolio and it was clear from the beginning Lyre’s can be a fantastic addition, given their dedication to high quality and innovation. With Dry January proper across the nook, we look ahead to sharing Lyre’s spirits, RTD and wine options with our prospects and solidifying our portfolio on this rising area.”
Lyre’s was based in 2019 to duplicate the world’s hottest spirits in a non-alcoholic format, every as near the unique premium quantity spirit as potential. In the present day, Lyre’s is the world’s most awarded vary of non-alcoholic drinks, with one bottle bought each 30 seconds and greater than 1 million bottles bought in all. Their full portfolio contains spirits options, able to drink non-alcoholic cocktails and glowing wine options. The corporate makes use of cutting-edge meals science to recreate the closest potential texture and palate weight to conventional alcoholic drinks, in addition to ship the tell-tale burn alcohol within the end.
“We’re thrilled to align with Breakthru Beverage as they’ve made a transparent funding within the class of Non-Alcoholic drinks,” stated Josh Carlos, Lyre’s Senior Vice President North America. “This nationwide alignment will assist us attain our key prospects and broaden our give attention to nationwide accounts.”
About Breakthru Beverage Group
Breakthru Beverage Group is among the main alcohol wholesalers in america and the biggest dealer in Canada representing a full complete beverage alcohol portfolio of spirits, wine and beer. Breakthru is dedicated to range, fairness and inclusion and helps a variety of notable organizations in addition to native charitable initiatives throughout its North American footprint. Throughout all markets, Breakthru aligns a nimble and insightful method to gross sales, advertising and operations. Household possession is energetic within the enterprise and dedicated to being stewards of heritage and champions of innovation. For extra info, go to www.BreakthruBev.com.
About Lyre’s Non-Alcoholic Spirits
Launched in Australia in July 2019, Lyre’s Non-Alcoholic Spirits is a variety of 18 alcohol-free basic spirit 5 able to drink expressions and Classico, a non alcoholic Italian Glowing wine type. The model was created and co-founded by EY Entrepreneur of the 12 months Finalist, Mark Livings with the mission to offer an alternative choice to those that don’t want to imbibe alcohol with out sacrificing the flavors of their favourite spirits.
Lyre’s is probably the most adorned non-alcoholic spirit model globally, receiving over 300 medals on the prestigious occasions equivalent to London Spirits competitors, San Diego Worldwide Wine & Spirits Problem, San Francisco World Spirits Competitors SommCon’s Concours d’Spirits competitors, Drink straightforward Awards, Imbibe, IWSC – Worldwide Wine and Spirit Competitors, The Drinks Enterprise awards and the Melbourne Worldwide Wine and Spirits competitors. Lyre’s is presently accessible in Australia, New Zealand, america, the UK, Canada, Hong Kong, Singapore, China and all through Europe. For extra info, go to www.lyres.com and observe the model on Instagram at @LyresSpiritCo.
