A number of Massachusetts craft breweries have added further own-premise taprooms and retail areas to develop their manufacturers.
White Lion founder Ray Berry, Citadel Island founder Adam Romanow, Medusa Brewing director of enterprise operations Sarah Lee and Boston Beer Firm senior director of native manufacturers and taprooms Scott Hempstead shared their experiences throughout Brewbound’s Brew Talks meetup final week on the Samuel Adams Jamaica Plain brewery.
The 4 mentioned their experiences with opening further taprooms and pop-ups, creating areas that reinforce their breweries’ manufacturers and the interplay between taproom enterprise and distributed gross sales.
Watch the dialog above.
