The story of Georgetown Brewing in Seattle is a novel one. A craft brewery devoted first to draft beer — one thing that ought to make its bar and restaurant shoppers extremely pleased. One which has dedicated to supply one in every of its prime beers — Manny’s Pale Ale — completely on draft. (With one exception through the pandemic to can it with some proceeds going to bars and eating places.)
Brewbound managing editor Jess Infante profiled Georgetown, which crossed the 100,000-barrel threshold in 2021 and is on tempo for greater than 120,000 barrels of beer produced this yr. As devoted because the brewery is to draft and its on-premise clients, it’s additionally in love with Level Break, the Keanu Reeves and Patrick Swayze Nineties basic. Take a look at Jess’ story.
Additionally this week …
Brooklyn Brewery revealed that it’ll transfer its headquarters to a brand new Greenpoint-Williamsburg Industrial Enterprise Zone actual property improvement, with plans to open within the house in summer season 2024.
Stone Brewing CEO Maria Stipp popped on the Brewbound Podcast to share how the mixing with Sapporo goes 4 months after the sale closed of the Escondido, California-headquartered craft brewery to the Japanese beer large. Stipp additionally dishes on Stone’s 2023 plans.
In the meantime, Stone Distribution — which was carved out of the sale to Sapporo — has picked up the Coronado Brewing portfolio after a number of years aside. Coronado co-founder and president Rick Chapman shared why Stone Distro is the best match once more for his manufacturers.
It’s convention season. Zoe Licata traveled to New York Metropolis to attend the Beer Insights Seminar. A lot of positivity round beer, which is a pleasant change of tempo from the trade’s default doom and gloom. NBWA chief economist Lester Jones, Beer Institute VP of analysis Danelle Kosmal, and Brewers Affiliation chief economist Bart Watson shared their views on the place the beer class is headed in 2023.
Zoe filed a second report emptying out her pocket book. Among the many highlights: Boston Beer founder Jim Koch shared that his firm might look to its conventional wholesaler community to distribute Exhausting MTN Dew in states that refuse to allow Blue Cloud Distribution, the community PepsiCo set as much as distribute alcoholic drinks.
Brewbound Reside is lower than two weeks away. We’re sharing particulars of what’s to come back, together with one in every of final yr’s hottest talks: Beer Consumers Inform All. Entire Meals’ Mary Guiver returns, and this yr she’s joined by Buffalo Wild Wings’ Jamie Carawan.
We’ll additionally dive into the fourth class — the whole lot from onerous seltzers to canned cocktails to onerous tea and extra — with Molson Coors’ Jamie Wideman, Rhinegeist’s Adam Bankovich and Bump Williams Consulting’s Dave Williams. Wideman has helped create a number of the most buzzed about new merchandise at Molson Coors (Topo Chico Exhausting Seltzer, Merely Spiked), whereas Bankovich will assist information Rhinegeist’s RGBeves portfolio of fruited malt drinks. And Williams will present context to what’s occurring out there.
And we’ll get a peek into the minds of Era Z customers with the assistance of Mario X. Carrasco, co-founder and principal of technology-driven cultural insights company ThinkNow.
Get your tickets whilst you can.
One fourth class providing with an unsure future is difficult espresso. Spirits reporter Ferron Salniker explores the place the subsegment goes subsequent after Pabst discounted its PBR-branded onerous espresso model.
Talking of espresso, however of the non-alcoholic selection, Molson Coors is getting out of its 10-year distribution cope with espresso maker La Colombe. Molson Coors can be breaking apart its CBD three way partnership, Truss, with Hexo. Generally issues simply don’t work out.
The battle over equal tax charges and market entry between the beer and spirits industries is now getting analytical. A examine discovered that the value of canned cocktails in Michigan and Nebraska elevated after these states diminished RTD taxes in 2021. Nonetheless, the Distilled Spirits Council of the USA (DISCUS) questioned the validity of the examine, calling the analysis “severely flawed,” “lack[ing] credibility” and “deceptive.”
The Brewers Affiliation laid out its 2023 legislative priorities final week. Amongst them, pushing again on spirits-based equalization efforts, but in addition franchise legislation reform and direct-to-consumer delivery rights. They’ll even be maintaining a tally of the Division of Treasury’s report on competitors and name for feedback on proposed rulemaking.
One firm trying to pump out a complete lot extra RTDs is Pernod Ricard, which is investing $22 million so as to add canning capabilities to the corporate’s plant in Fort Smith, Arkansas.
Beverly, Massachusetts-based Channel Marker Brewing is rebranding to turn out to be Coastal Mass Brewing.
Lastly, that is the newest year-round providing from … Yuengling.
And that’s a wrap for this week. Thanks once more to all of our Insider subscribers for supporting the work we do at Brewbound. For those who’d like to affix, hit the hyperlink.
Till subsequent week.
