Merely Spiked – the arduous lemonade Molson Coors launched this summer season in partnership with Coca-Cola – has taken the FMB nook of the bev-alc world by storm. Pleasure Ghosh, VP of promoting for above premium manufacturers and FMBs at Molson Coors, joins the Brewbound Podcast to debate the corporate’s launch technique, new campaigns and plans to recruit new drinkers.
Plus, the Brewbound crew breaks down July 4 off-premise gross sales and craft beer on the midpoint of 2022.
Hearken to the episode above and on common platforms corresponding to iTunes, Google Play, Stitcher and Spotify.
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