Boston Beer’s head of hashish, Paul Weaver, discusses the Actually Laborious Seltzer and Twisted Tea maker’s foray into cannabis-infused drinks in Canada. Weaver shares why tea was the right automobile for a THC-infused drink, how the July launch of Teapot has gone, and the way the narrative of hashish stealing events from beer has modified.
“We would like Teapot to be a social hashish model,” Weaver defined “One thing you may keep engaged with your mates. You don’t have to interrupt the rhythm.”
Weaver goes into the parallels between hashish and tea, with totally different strains and teas corresponding with day elements, and the way group events of 5 or extra may very well be the model’s “candy spot.”
“That’s the place we actually have an attention-grabbing alternative to be disruptive is the group setting the place drinks are current however possibly a distinct automobile,” he mentioned.
Additionally on this episode, the Brewbound group discusses the newest headlines.
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