Friday, November 18, 2022
HomeBeerBrewbound Stay: Talking Authentically to Era Z with ThinkNow’s Mario X. Carrasco

Brewbound Stay: Talking Authentically to Era Z with ThinkNow’s Mario X. Carrasco




Era Z shoppers are aligning themselves with manufacturers that share their values. However how do you attain the youngest legal-drinking-age shoppers in an genuine means?

Mario X. Carrasco, co-founder and principal of technology-driven cultural insights company ThinkNow, will share how corporations can communicate to Gen Z shoppers, whereas acknowledging the multicultural way forward for the U.S. through the Brewbound Stay enterprise convention November 29 and 30 in Santa Monica, California.

ThinkNow is the nation’s main on-line supply of Hispanic shopper insights, a key demographic for entrepreneurs, as 25% of Gen Z members nationwide are Hispanic, in response to Pew Analysis. Within the western U.S., 40% of Gen Z members are Hispanic. ThinkNow’s analysis is ready to collect insights from shoppers throughout all demographics, in addition to drill down into the nuanced variations throughout identities.

Tickets can be found now for the two-day enterprise and networking occasion.

The full agenda for Brewbound Stay is offered now, that includes greater than 30 audio system from beverage-alcohol suppliers, wholesalers, retailers, advisory companies and knowledge suppliers. See the total agenda at BrewboundLive.com.

Brewbound’s Pitch Slam competitors may also return to offer publicity to up-and-coming manufacturers.

Alternatives might be supplied to community with trade colleagues at our unique events, together with a pre-event celebration at JuneShine on November 28, a gap evening celebration at Firestone Walker on November 29, and wrap-up joyful hour reception.

Brewbound Stay is sponsored by Ollie, Scott Laboratories, Fintech, O-I, Yeti, Quick Observe Packaging, CanCraft, the Beer Institute, GoTab, Stay Oak Financial institution, Strike Visuals, McDermott Will & Emery, Firestone Walker, and JuneShine. Provider and repair corporations curious about sponsoring Brewbound Stay ought to contact Bryce McDonald about alternatives.

Register for Brewbound Stay >>

Earlier Speaker Bulletins:


About Brewbound

Revealed by BevNET.com Inc., Brewbound is a number one multi-media trade commerce publication offering complete details about the beer class, evaluation of trade tendencies and in-depth interviews with trade leaders. Along with offering each day information protection, Brewbound additionally gathers entrepreneurs and executives to change concepts, focus on the state of the trade and listen to methods for succeeding within the alcohol beverage trade through a sequence of nationwide meetups, multi-day enterprise conferences, live-streamed exhibits and podcasts.





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