BrewDog has been ranked 14th most dear beer model on the earth by unbiased model valuation and consultancy agency Model Finance, in its Alcoholic Drinks Report 2022, which ranks the world’s prime 50 most dear beer manufacturers.
Model Finance has valued the BrewDog model at $1,953 billion, a rise of 8% since 2021 ($1,808 billion), utilizing its proprietary “Royalty Reduction” methodology to calculate model worth by figuring out the worth an organization can be prepared to pay to license its model, as if it wasn’t the proprietor.
James Watt, CEO of BrewDog, stated: “We’re thrilled to have risen once more within the Model Finance rankings. It displays how a lot we have now achieved and grown previously yr, however we nonetheless have a lot extra to purpose for if we’re to actually problem the majors, which continues to be our ambition. Overtaking Carlsberg for the primary time is an actual milestone for us and we hope, an indication of better issues to return.”
As a part of its evaluation, the consultancy awarded BrewDog an AA+ model power score (up from AA in 2021), which is predicated on the efficacy of a model’s efficiency on intangible measures relative to its rivals.
BrewDog is the one UK beer model ranked within the prime 50 and has overtaken Carlsberg for the primary time in its 15 yr historical past.
