Founder and President of Meals Truck Promotions, Ben Goldberg got down to create an organization that supported each meals truck house owners and types all over the world.
After learning advertising and graduating from NYU, Goldberg launched The Frying Dutchman, a Belgian Frite meals truck in New York Metropolis. Whereas constructing his enterprise, he started to know the struggles that meals truck house owners face in attempting complement their avenue gross sales via personal occasion bookings. Since launching Meals Truck Promotions in 2016, Goldberg has stored his concentrate on “bringing manufacturers to the streets” with customized branded autos. We requested Goldberg to inform us extra about this pattern.
Discuss to us about your Meals Truck Promo Firm: Meals Truck Promotions.
Meals Truck Promotions is an experiential advertising company that can Carry Your Model to the Streets™ with customized branded autos. Companies embrace experiential autos, branded meals vehicles, occasion advertising, cell pop-up retailers, cell showrooms, and cell excursions. With places of work in LA, NYC, Chicago, and Miami, Meals Truck Promotions operates nationwide to create one-of-a-kind experiences for a number of the world’s main manufacturers throughout verticals starting from trend to expertise.
What impressed you to start out Meals Truck Promotions?
We had been impressed to start out Meals Truck Promotions by seeing the necessity for a corporation that would present a premium cell experiential expertise. We’ve got been within the cell Meals and Beverage (F&B) area for years and satisfaction ourselves on with the ability to take a shopper’s imaginative and prescient and switch it into actuality, all whereas navigating the advanced panorama permits and certifications which can be required to provide a cell model activation.
Inform us about a number of the sizzling Meals Truck traits and why do you assume meals vehicles have grow to be such a robust software?
Branded meals vehicles have been rising in reputation for the previous few years. Conventional digital advertising is a robust software, however as extra manufacturers inundate customers’ inboxes and social media accounts, shoppers have begun to filter out these digital adverts and have elevated the significance of Out Of Dwelling (OOH) experiential advertising activations, resembling meals truck promotions. The pandemic has sped this pattern up since shoppers had been uninterested in being in doorways and hungry for any real-world expertise the place they’ll work together with their favourite manufacturers. These activations produce a lot stronger model loyalty than digital advertising, so manufacturers try to face out in a crowded discipline and these cell activations assist them accomplish this. Among the artistic traits we now have been seeing embrace trend manufacturers launching their newest collections, by utilizing branded meals vehicles and beverage carts to maximise the expertise for purchasers/prospects, in addition to meals and beverage sampling from branded meals vehicles.
Discuss to us about a number of the artistic applications and occasions with Meals Vehicles that spirits and beverage corporations are doing?
Proper now, it’s all about creativity within the trade and discovering distinctive methods to advertise the model (particularly with the rise in social media platforms and content material growth). We’re seeing quite a lot of demand in our trade within the competition area these days, starting from music festivals to seasonal meals and wine occasions. For instance, we noticed manufacturers like Aperol capitalize on their “Aperol Spritz” bar cart vehicles for out of doors occasions, such because the Sea Hear Now music competition. We’re additionally seeing “cell” bars put collectively at every little thing from motels (distinctive pop-up programming in collaboration with spirits manufacturers) to “instagrammable” marriage ceremony after events. The non-alcoholic activations proceed to develop for us, as properly. Lots of our Meals Truck Promotion occasions contain handing out drinks regardless that the model will not be a beverage model. For instance: we’ve handed out branded drinks throughout a Chanel activation and have additionally served espresso in branded meals vehicles and carts for MCM, Rag & Bone and Dior. We’ve additionally labored with Nespresso for a multi-city advertising marketing campaign, in addition to Califia, Coca-Cola and Ralph’s Espresso (tied to Ralph Lauren).
What have been a number of the biggest successes on your corporations re: most profitable occasions/vehicles?
A majority of our shoppers are company manufacturers, they usually need to promote these manufacturers or new product launches via the vehicles. We lately noticed nice success with Gopuff, Instagram, and Each day Harvest.
The place do you see the meals truck pattern headed?
Meals vehicles as an experiential advertising software have grown tremendously over the previous few years and we are going to proceed to see increasingly progress on this trade for years to return. The COVID-19 pandemic has taught us lots about security, and the way in which we’re in a position to inform a model story via out of doors/contactless programming has been one of many saviors for manufacturers in search of distinctive methods to market their manufacturers or merchandise. It’s all concerning the expertise for the buyer. I believe we’re going to see quite a lot of pop-up experiences proceed to take middle stage regardless of the trade the model ties to.
