October twenty eighth – Richmond, V.A.—Broadbent Choices Inc., a number one importer of nice wines, has appointed Molly Choi to the newly created place of Senior Vice President, Director of Advertising and marketing and Model Administration.
Choi involves Broadbent with greater than 20 years of expertise within the wine trade. She spent nearly all of profession with the importer Cape Classics in varied advertising and gross sales roles, most just lately as their EVP of Enterprise Intelligence. Earlier than becoming a member of Broadbent in Fall 2022, she spent two years within the hashish trade main a nationwide gross sales group for the packaging firm, Greenlane. A local of Buffalo, NY, Molly graduated from Bowling Inexperienced State College in Ohio, and resides in New York Metropolis together with her husband and daughter.
On this new function, Choi will develop and execute strategic enterprise plans for manufacturers in Broadbent’s portfolio and oversee the corporate’s advertising initiatives and press relationships.
Bartholomew Broadbent, Founder and CEO, shared, “Molly Choi is without doubt one of the executives within the wine enterprise whom I’ve admired and revered for greater than a decade. She has a wealth of information and expertise in our trade with huge skillsets throughout a number of disciplines and might be an amazing asset to the corporate. I’m proud that Broadbent Choices has grown and established itself to draw high expertise and look ahead to our continued elevation as a enterprise.”
About Broadbent Choices
At Broadbent Choices, we proudly and passionately symbolize wines and spirits with soul. Our portfolio of extremely curated, exceptionally scrumptious bottlings which might be artfully crafted by households with deep-rooted histories and a excessive regard for custom. Spanning throughout 14 nations, our wineries, domaines and estates every specific a novel spirit that involves life within the glass.
It has been stated that the distinction between meal and an important meal is that with the previous, you end pondering, “The meals was good”. With an important meal, you suppose, “Life is sweet”. That sentiment of pleasure and satisfaction is what we try to repeatedly ship with each bottle that carries a “Broadbent Choices” emblem.
