The Venezuelan rum model is the primary super- and ultra-premium rum and quantity two super-premium plus rum model worldwide in response to the IWSR.
“Diplomático Rum will be part of our increasing portfolio, giving Brown-Forman a market main entry into the fast-growing super-premium rum class,” stated Lawson Whiting, president and chief govt of Brown-Forman Company.
“This aged rum model has distinctive packaging, sturdy model positioning, and is a scrumptious tasting spirit. As a part of this acquisition, we are going to welcome greater than 100 new staff to Brown-Forman.”
The rum model household consists of three ranges The Conventional Vary, The Status Vary and The Distillery Assortment. The model is bought in additional than 100 worldwide markets.
“We’re proud to have pioneered and been instrumental in creating the super-premium plus rum class all over the world,” stated Destillers United Group S.L., present proprietor of the Diplomático Rum model in a press release.
“Diplomático Rum is able to speed up its development with Brown-Forman, one of many world’s most well-known spirits and wines firms. We share an analogous familial tradition and know the model will proceed constructing on our legacy. We look ahead to working collectively to carry Diplomático Rum to customers all over the world.”
The transaction is topic to customary closing situations and is predicted to shut inside 90 days.
